Zapa Technology has been rescued from liquidation by tech businessman Brendan McDonagh. McDonagh has taken control of the firm with support from Tom Morrisroe and the VC fund Delta Partners. The new owners will invest €1.1 million to support the recruitment of 15 new employees for research and development, sales and marketing, and customer services in the next 12 months.
Zapa, founded in 2009, concentrates on Near Field Communication (NFC). Its ZAPATAG can be used by consumers for a vast array of emerging apps including making payments, collecting loyalty points and redeeming coupons.
McDonagh believes we are “at the cusp of the emergence of a new global market” as mobile operators become major players in the payments industry. NFC will allow consumers to use their phones as “an alternative to card based payment”.
People will soon use their phones to pay for almost everything including “payments in stores with the mobile phone as the wallet, or from vending machines; paying for tickets on transport; accessing events and venues and even enabling people to download information from and interact with media sites and smart posters,” says McDonagh.
NFC apps are a major focus for all the giants of the digital age, including Nokia, Microsoft, Apple and Google. Google has already launched its Google Wallet app for Android phones (see video).

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