On average, Irish shoppers plan on splurging an average of €552 on gifts this Christmas. Geographically, spending habits differ hugely with Dubliners likely to spend 19% more than Corkonians on gifts this Christmas. 45% of shoppers will buy their presents online with 55% sticking to the high street this Christmas. All this is accoring to Three’s ‘Little things survey’.
‘A weekend away’ is the most coveted gift of 2013 while 65% of 18 – 24 year olds would like some smart tech. Smartphones top the list as the most wanted tech gift (17%), with tablets growing in popularity (14%) and Desktops/Laptops in third place (8%).
• On average Irish consumers plan to spend around €550 on presents at Christmas, with those who spent more cautiously last year planning on spending more.
• Dubliners will spend 19% more than Corkonians on gifts this Christmas.
• Shoppers with children will spend 61% more than those without.
• Over half (53%) of Irish people will purchase Christmas gifts on Christmas eve with 62% of men and 44% of women making the late shopping trip.
Gifting & purchasing habits
• Nearly 1 in 5 people plan on buying a smartphone as a gift this year for Christmas.
• 14% of people plan on gifting someone special with a tablet.
• 65% of 18 – 24 year olds hope to get presents of smartphones, tablets, desktops and smart TVs.
• The tablet is the most coveted gift by 35 – 44 year olds.
• The Kindle is the most wanted techie gift for over 65s.
• 58% of Irish people would like to receive a gift of a weekend away
• 68% of married couples would like a gift of a weekend away.
• Almost a quarter of the public has forgotten to buy a loved one a Christmas present.
• 91% of people still send Christmas cards by post with those in Munster being the biggest cards sender in the country at 94% .
• Irish people are impatient when it comes to waiting for their gifts with 57% admitting to searching for their gifts before Christmas day.
• 45% of Irish people do their Christmas shopping online while 55% opt for the old fashioned store-to-store shopping.
• 22% of Irish people revealed that they pig out on double helpings of Christmas dinner with 27% of lads and 17% of ladies gobbling up second helpings.
• 18 – 24 year olds are six times more likely to call in sick to work after the annual Christmas party than 45 – 54 year olds.