People living in Ireland are heavy users of social media.
94% of Irish people have at least one social media profile, up from 91% last year and 85% in 2012.
43% of social networking in Ireland is mobile
Of all activity, 30% of social networking happens on smartphones and 13% on tablets.
For females and young adults, accessing social networks via smart device is on par with access via laptop. Mature adults are most likely to access social media via tablet, highlighting a preference for larger, easy to read screens.
While the use of mainstream social networks continues to increase, there has been a decrease in posting activities across these platforms: Facebook, LinkedIn and Twitter.
More time is being spent on social networks than a year ago
The time spent across every site has increased, with the exception of LinkedIn.
While niche sites such as Vine, Snapchat, Tinder and Tumblr have a smaller base of users, those who do use them tend to spend a significant amount of time on each of these sites during a typical week.
65% of people follow brands on social media
While the majority of people follow a brand’s page to take part in a competition, genuine interest in new content has doubled since last year. This shows pay off for the many brands out there investing time and resource in creating engaging social media content.
For more information or a presentation on the Pulse research by Carat, contact Dael Wood – firstname.lastname@example.org.