It’s advertising Jim, but not as we know it. We get the reaction from the advertising industry in Ireland to the new model agency argument currently raging in boardrooms around brand land.
Print advertising at its best
Our client eighty:twenty came up with this double page spread in our June issue. We rather like it. It also announced the rebirth of eighty:twenty as it incorporates two sister agencies in a re-brand.
The smarts and the apps
Edward Conmy examines the response to date from devise manufacturers and networks to the rise and rise of the app culture.
Here is how to do it
Another example of great creative in Digital Times, this time an inside front cover from Cybercom.
Social Media
Social Media is undergoing a distinct phase of evolution argues Christian Hughes.
Appointments
A round up of the movers and shakers in digital media of late.
Scream to a whisper
Stephen O’Leary examines what impact the recent Hunky Dory campaign has had on brand sentiment. Queue much graph fenagaling and number crunching and we get to the bottom of the burning question. What was its impact?
A quick guide to The Cloud
SaaS and cloud computing are coming of age in Ireland, EuroCloud Ireland is busy representing the industry and many companies are moving business applications to third party suppliers living in the internet.
An office in The Cloud
Illustration of the shifting landscape in places of work.
Guinness and Social Media
An insiders view of social media as we catch up with Tanya Clarke in Diageo on all things social.
How to get a job using social media
Newly hired Alexis Bouckaert runs you through the reality of landing that plum job in new media.
Mobile application development
Like any media gold rush there are many questions surrounding the arena of mobile application development. As a brand owner and marketer you will be fully aware of certain apps that have succeeded in the marketing space. However, not all brands are suited to apps and the app development economy is still in its infancy. As mobile technology advances apps are advancing too. The question is – do you need one?
All of a Twitter
You’ve certainly heard of Twitter but do you use it properly? Here Krishna De, digital marketing and social media specialist explains how Twitter works, how you can work with Twitter and why it should benefit you personally and professionally.
Social media
How do you Facebook your brand successfully?
Mobile marketing
Every year a few brave crystal ball watchers declare that mobile advertising is poised to become the next big thing in marketing. And every year, the results disappoint. But this year, with giants like Apple and Google buying mobile ad firms and selling millions of smart phones, the predictions may finally be right.
Digital PR
While the advertising world attempts to come to grips with the digital age and its varied communications channels, the public relations (PR) sector in Ireland has also had to grapple with the new realities of online communications.
Trends
Digital Times casts an eye over the digital landscape to hedge some bets on the trends that will dominate our interactive 2010. We also critically examine some of the clichés that may not actually hold true.
Bloggers and the PR gurus
As more people consume their media online, Irish PR’s relationship with the blogging community will grow. Here we ask some top Irish bloggers about their dealings with the PR world.
Reports
It’s advertising Jim, but not as we know it. We get the reaction from the advertising industry in Ireland to the new model agency argument currently raging in boardrooms around brand land.
Our client eighty:twenty came up with this double page spread in our June issue. We rather like it. It also announced the rebirth of eighty:twenty as it incorporates two sister agencies in a re-brand.
Edward Conmy examines the response to date from devise manufacturers and networks to the rise and rise of the app culture.
Here is how to do it
Another example of great creative in Digital Times, this time an inside front cover from Cybercom.
A round up of the movers and shakers in digital media of late.
Stephen O’Leary examines what impact the recent Hunky Dory campaign has had on brand sentiment. Queue much graph fenagaling and number crunching and we get to the bottom of the burning question. What was its impact?
SaaS and cloud computing are coming of age in Ireland, EuroCloud Ireland is busy representing the industry and many companies are moving business applications to third party suppliers living in the internet.
Illustration of the shifting landscape in places of work.
An insiders view of social media as we catch up with Tanya Clarke in Diageo on all things social.
Newly hired Alexis Bouckaert runs you through the reality of landing that plum job in new media.
Like any media gold rush there are many questions surrounding the arena of mobile application development. As a brand owner and marketer you will be fully aware of certain apps that have succeeded in the marketing space. However, not all brands are suited to apps and the app development economy is still in its infancy. As mobile technology advances apps are advancing too. The question is – do you need one?
You’ve certainly heard of Twitter but do you use it properly? Here Krishna De, digital marketing and social media specialist explains how Twitter works, how you can work with Twitter and why it should benefit you personally and professionally.
How do you Facebook your brand successfully?
Every year a few brave crystal ball watchers declare that mobile advertising is poised to become the next big thing in marketing. And every year, the results disappoint. But this year, with giants like Apple and Google buying mobile ad firms and selling millions of smart phones, the predictions may finally be right.
While the advertising world attempts to come to grips with the digital age and its varied communications channels, the public relations (PR) sector in Ireland has also had to grapple with the new realities of online communications.
Digital Times casts an eye over the digital landscape to hedge some bets on the trends that will dominate our interactive 2010. We also critically examine some of the clichés that may not actually hold true.
As more people consume their media online, Irish PR’s relationship with the blogging community will grow. Here we ask some top Irish bloggers about their dealings with the PR world.