Like any media gold rush there are many questions surrounding the arena of mobile application development. As a brand owner and marketer you will be fully aware of certain apps that have succeeded in the marketing space. However, not all brands are suited to apps and the app development economy is still in its infancy. As mobile technology advances apps are advancing too. The question is – do you need one?
Mobile marketing
Every year a few brave crystal ball watchers declare that mobile advertising is poised to become the next big thing in marketing. And every year, the results disappoint. But this year, with giants like Apple and Google buying mobile ad firms and selling millions of smart phones, the predictions may finally be right.
Digital PR
While the advertising world attempts to come to grips with the digital age and its varied communications channels, the public relations (PR) sector in Ireland has also had to grapple with the new realities of online communications.
Trends
Digital Times casts an eye over the digital landscape to hedge some bets on the trends that will dominate our interactive 2010. We also critically examine some of the clichés that may not actually hold true.
Reports
Mobile application development
Like any media gold rush there are many questions surrounding the arena of mobile application development. As a brand owner and marketer you will be fully aware of certain apps that have succeeded in the marketing space. However, not all brands are suited to apps and the app development economy is still in its infancy. As mobile technology advances apps are advancing too. The question is – do you need one?
Mobile marketing
Every year a few brave crystal ball watchers declare that mobile advertising is poised to become the next big thing in marketing. And every year, the results disappoint. But this year, with giants like Apple and Google buying mobile ad firms and selling millions of smart phones, the predictions may finally be right.
While the advertising world attempts to come to grips with the digital age and its varied communications channels, the public relations (PR) sector in Ireland has also had to grapple with the new realities of online communications.
Trends
Digital Times casts an eye over the digital landscape to hedge some bets on the trends that will dominate our interactive 2010. We also critically examine some of the clichés that may not actually hold true.