An island of iPads and followers

By: September 18, 2013
Modern child's play - almost half of Irish households own a tablet Modern child's play - almost half of Irish households own a tablet

The Irish, it appears, love their tech gadgets. 62 per cent of Irish people have bought at least one technology product such as a smartphone, tablet, digital camera or pair of headphones this year, and most plan to buy even more gadgets in the run up to Christmas.

A new survey commissioned by Argos shows the most popular tech item in Irish homes is a laptop, present in 85 per cent of Irish homes. This is followed by a digital camera (78 per cent), DVD player (72 per cent) and smartphone (68 per cent). Almost half of Irish households own a tablet.

“The rise of multiple products is also evident with an average of two smartphones per home. As multimedia viewing becomes more popular, 40 per cent of households now own a tablet and there is an average of three pairs of headphones per home,” says Argos.

Ye Olden Times
While the Irish are becoming increasingly tech savvy, they are also quite fond of the more ‘traditional’ media devices. “Irish people like holding onto and using devices of yesterday,” says Argos. The standard mobile phone is the most popular with over half (54 per cent) of those surveyed admitting that their household has and uses one. Over a third (36 per cent) use an analogue radio. The VHS player is still in use with a quarter of those surveyed admitting that their house has one and is used regularly.

When asked about Christmas wish lists, those surveyed said smartphones (13 per cent) and tablets (13 per cent) would be the most popular tech devices for gifts this year.