AOL to launch massive video platform

By: March 24, 2014
AOL says there will be over 750,000 videos on the platform across 18 different channels AOL says there will be over 750,000 videos on the platform across 18 different channels

AOL is to launch a new ‘curated video library’ in the UK. Some content will be provided by Channel 4 News, ITN and other smaller content studios as well as from AOL’s own content creation studio – AOL Originals.

Unlike YouTube, however, AOL On users will not be able to upload videos to the platform.

AOL says there will be over 750,000 videos on the platform across 18 different channels. News, entertainment, style, health, cars, food, travel, parenting and technology are some of the main categories. It will also host content from AOL’s other media properties including the HuffingtonPost, Engadget, AOL.com and TechVrunch.

AOL says it is actively seeking publishers and content creators to contribute to the new site. AOL On will work across desktop, mobile and tablet optimised sites and apps, as well as connected TVs.

The AOL On apps are scheduled to launch in early April.