Associated News (publishers of the Irish Daily Mail and the Mail on Sunday) has launched a new digital platform aimed at women.
Evoke.ie describes itself as: “Ireland’s leading source of celebrity, style, and beauty news, tailored for just for you.”
Paul Henderson, managing director of Associated News in Ireland said Evoke.ie is a new brand from Associated News.
“This is a very different approach to other publishers,” Henderson told Digital Times. “We are expanding in the horizontal with a completely new brand Evoke.ie – not extending our existing brands in the vertical as is the traditional approach. We know the Irish female audience, from our newspapers and magazines, and what Evoke.ie will deliver is a daily destination lifestyle site created by the same people who are quite simply best in class.”
Evoke.ie will be backed by a large media push including, press, magazine, radio, TV, outdoor and online.