Associated News launches new celebrity & fashion platform – Evoke.ie

By: February 12, 2014
Evoke.ie is aimed at Irish women interested in celebrity news, fashion and property Evoke.ie is aimed at Irish women interested in celebrity news, fashion and property

Associated News (publishers of the Irish Daily Mail and the Mail on Sunday) has launched a new digital platform aimed at women.

Evoke.ie describes itself as: “Ireland’s leading source of celebrity, style, and beauty news, tailored for just for you.”

Paul Henderson, managing director of Associated News in Ireland said Evoke.ie is a new brand from Associated News.

“This is a very different approach to other publishers,” Henderson told Digital Times. “We are expanding in the horizontal with a completely new brand Evoke.ie – not extending our existing brands in the vertical as is the traditional approach. We know the Irish female audience, from our newspapers and magazines, and what Evoke.ie will deliver is a daily destination lifestyle site created by the same people who are quite simply best in class.”

Evoke.ie will be backed by a large media push including, press, magazine, radio, TV, outdoor and online.