Author Archives: Digital Times

Touchable holograms – wow!

Tuesday, 20 July 2010 09:46
Written by Digital Times
There’s not much you can say about this new technology except “Wow”! Touchable holograms? Technology that adds the sensation of touch to a hologram. The commercial possibilities for this technology are endless but the augmented reality and computer gaming industries immediately spring to mind.
Posted in Culture, Digital Innovation, Tech | 1 Comment

The web now second source of entertainment in the US

Wednesday, 2 June 2010 11:04
Written by Digital Times
When asked what sources of entertainment they turn to most often, 32% of US respondents cited the Internet. This puts the web second to TV and ahead of movies, radio and music. Conducted in March among 18-54-year-olds, the survey also reveals how consumers now see social networking as entertainment. Gail Becker of Edelman said, “The [...]
Posted in Trends | Leave a comment

Could projection mapping be used to reduce conflict?

Friday, 28 May 2010 10:21
Written by Digital Times
Here’s some very nice digital projection mapping from French trio, Superbien. While this kind of projection mapping is used mainly by artists and big brand advertisers to create spectacular outdoor ‘installations’, surely there must be a really good use for it in war zones? Think about it. Most of the wars being fought by Western [...]
Posted in Digital Innovation | 1 Comment

Amazing 3D projection promotion

Monday, 24 May 2010 12:35
Written by Digital Times
This is amazing, takes a little while to warm up but it’s probably the best example of 3D projection mapping we’ve seen. Samsung recently ran three nights of these kind of ‘installations’ in Amsterdam to promote its new range of 3D LED TVs. Mapped to an old building in Amsterdam, the projection cracks the building [...]
Posted in Digital Innovation, Tech | 1 Comment

Write the future

Tuesday, 18 May 2010 13:34
Written by Digital Times
Here’s some nice pre World Cup creative by Nike. The above video gives a glimpse of how the ‘future’ unfolds for Wayne Rooney following a mistake in the last seconds of a World Cup game against France. The video below paints a much rosier picture for Christiano Ronaldo.
Posted in Campaigns | Leave a comment