Author Archives: Digital Times

How to do a page takeover

Thursday, 1 April 2010 11:29
Written by Digital Times
Here’s a nice example of what can be achieved with an MSN.ie homepage takeover. The work is by Brando and Radical for client O2. Musicella tweeted it. We noticed. The video above the pic is for O2 Priority in the UK. Good use of celebs … walking.
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The dawning of truly interactive TV?

Tuesday, 30 March 2010 10:19
Written by Digital Times
The imminent arrival of the iPad doesn’t just have magazine and book publishers scrambling to create more interactive apps and iPad ‘versions’, the big TV companies are also looking to the device with money in their minds. Recent reports suggest many young people in digitally mature markets ‘co-browse’ i.e. they watch TV while interacting with social [...]
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The last ad agency on earth

Thursday, 25 March 2010 14:33
Written by Digital Times
Food for thought here. Dramatic we know. But then reality is dramatic and advertising is so often not.
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250,000 iPhones in Ireland

Wednesday, 24 March 2010 12:23
Written by Digital Times
The Digital Reach Group (DRG) can, for the first time, reveal the state of the Irish smart phone market. The research is published in advance of the launch of the iPhone from Vodafone. DRG has produced statistical estimates on smart phone market share, usage patterns and the amount of iPhones in circulation. DRG’s ad network, known as [...]
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This is the NY-Z

Wednesday, 24 March 2010 11:02
Written by Digital Times
Okay, here’s a nice spot to watch if you have 15 minutes. This is the TBWA/Chiat/Day, New York documentary (for Absolut) called NY-Z. It’s all about the master Jay-Z and is directed by Danny Clinch. The film focuses on the rapper and his September 11 benefit concert at MSG in New York and premiered on [...]
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