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Irish firm Profitero wins IBM Global Entrepreneur of the Year
Profitero has won the IBM Global Entrepreneur of the Year at the IBM SmartCamp Global Finals in San Francisco, California. The Dublin-based technology company provides a next-generation pricing intelligence service for retailers and manufacturers. Profitero has already raised €750,000 million in venture capital from Delta Partners and Enterprise Ireland. It has 13 full-time employees. The...
Final speakers announced for Measurement.ie
The final list of speakers for Ireland’s first Social Media Measurement conference have been announced. Stephen Jio from Dell’s Social Media team and Dermot Daly from mobile developers Tapadoo have been added to an list of speakers that includes; Laurence Veale from iQ Content, Dena Walker from Irish International, Gina Bowes from Avonmore and Mat...
Electric Media lands eBay accounts
Ireland’s largest digital ad sales agency, Electric Media, has secured an exclusive deal to sell the combined eBay inventory for Ireland and the UK. Irish eBay traffic stands at 800,000 unique users with 51 million page impressions per month being generated. The deal with eBay.co.uk means its Irish inventory can be offered to its clients,...
Outdoor digital advertising worth €25m
The combined value of the ambient and digital out of home market in Republic of Ireland for 2011 is €24.6m. ‘Traditional’ ambient media such as trolley handles, Citybox and pub based media accounts for €21.8m of this total with digital out of home media being valued at €2.8m for 2011. These figures are part of...
McDonald’s Ireland launches app
McDonald’s Ireland has launched the ‘McDonald’s Morning App’. In a deal with Communicorp Digital, the app incorporates all six Communicorp radio streams (Today FM, Newstalk 106-108, 98 FM, Spin 103.8, Spin South West and Phantom) and a news feed drawn from the Newstalk website. Other features include a morning alarm, McDonald’s Breakfast and Coffee coupons,...
Independent.ie claims to be leading Irish online news site
Independent.ie says it is now the largest online news publishing site in Ireland. The claim is based on the November 2011 comScore Media Metrix Newspaper category report. Independent.ie is now recognised by comScore as being bigger than its nearest competitor, Irishtimes.com. Independent.ie believes the growth is a result of a number of initiatives to drive...
Blippar – QR codes on steroids – augmented reality advertising
We have been watching with interest how the new print/online technology Blippar is being used by brands to advertise creatively in print while also integrating direct response marketing. Blippar is an application you need to download to your smartphone or tablet. Once it is activated you can hover the camera function over a page (usually...
Here’s hoping for a better iTunes store
Every time we hear that Apple is going to hold an ‘event’ the tech blogosphere goes wild with speculation. This time, with an event scheduled for the end of January in New York, the rumour mill initially talked up a new iPad before eventually settling on it being ‘something’ to do with Apple’s publishing arm...
Irish agency creates world’s first 5D animated film
Irish digital media company vStream has developed the world’s first 5D Christmas animation called ‘Elbow Saves Christmas’. The 5D animation, which will be part of the Santa Grotto experience in both Westfield London and Westfield Stratford centres, tells the tale of ‘Elbow the Elf’, who saves Christmas. Visitors to Santa’s Grotto will be immersed in...
Audi’s new mobile marketing campaign
The new Audi Q3 advertising campaign incorporates iTagged, a new mobile media platform. Audi is the first company in Ireland to use this platform. It allows people to download branded content directly from ads (outdoor and print) onto their smart phones and tablet devices simply by entering a ‘tag’ or a word. The tag ‘Audi...
Independent.ie tops Nokia app chart
Independent.ie is the top Irish content app on the Nokia store. In the news category Independent.ie tops the charts and has received a four star rating. The Nokia app also allows users to read full articles across a range of categories including breaking news, world, sport, business and lifestyle. (Independent.ie also has apps built for...
DRG launches real-time ad solution – Admarket.ie
Digital Reach Group (DRG) has launched a new, real-time mobile and web advertising solution. Admarket.ie is a real-time bidding service that allows advertising to be purchased and served on the fly. Advertisers can bid on ad impressions as they are served rather than buying bulk ad impressions by category. This “brings a highly targeted approach...
