Badder Bing or better Bing?

By: September 17, 2013
The redesigned Bing will roll out in select markets over the coming months The redesigned Bing will roll out in select markets over the coming months

Yes, there are other search engines besides Google. Back in the day, when Altavista and Ask Jeeves were all the rage and Google was yet a tiny algorithm in the nut scratchings of Sergy and Larry, ‘search’ was still in its infancy. Who knew search would go on to define the next digital age, the one after software?

Microsoft, still the biggest player in global software, has a search engine now – Bing – and it accounts for about 18% of searches in the U.S. whereas Google accounts for about 67%. (We don’t have stats for Ireland, but search in Ireland is dominated by Google, with Yahoo! lagging behind).

Bing, however, feels it’s on a bit of a march. Bing’s market share in the U.S. has grown from 15.6 percent, May-June, last year to the 17.9 percent, May-June, this year. (ComScore)

With a pep in its step it has just unveiled a new design, including its new logo. It’s also been re-built for the first time since it launched four years ago. Microsoft says the new Bing will offer a clean “two column layout that adapts to how people search, what they’re looking for and the type of device they’re using”.

Bing is now aiming for Google, and good luck to it. Competition in the search market is a good thing for web users all over the globe.