Category Archives: Adland

First IAB Ireland report says online ad spend worth nearly €100 million

Tuesday, 27 July 2010 12:10
Written by Stephen

The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of the [...]

Also posted in Agency, Reports, Surveys | 2 Comments

Death knell for email marketing?

Wednesday, 21 July 2010 08:30
Written by Edward

We don’t have much of a sweet tooth around here, but news of Ben and Jerry’s decision to drop email marketing in favour of social media has got the taste buds working. This is the first major brand to act on the long-held assumption that email is “for old people”. Boston College stopped issuing email [...]

Also posted in Brands, Social Media | 1 Comment

Billboards that recognise sex and age

Monday, 19 July 2010 14:08
Written by Stephen

How many times has the Tom Cruise film Minority Report been referenced by writers delving into the future of outdoor advertising? Well, one of the film’s most cited scenes has finally come to life – sort of. A Japanese advertising project has fitted billboards with cameras that can read the gender and age profile of [...]

Also posted in Digital Innovation, Tech | 1 Comment

Google appoints new head of agency channel for UK and Ireland

Thursday, 1 July 2010 11:15
Written by Stephen

Google has appointed Martin Murray as head of agency channel for the UK and Ireland. In his new position, Murray will lead the Google sales team to support media, creative and digital agencies in the delivery of online marketing solutions to their clients.

Also posted in Digital Marketing, Online Marketing | 2 Comments

Fooling and baiting traditional media

Friday, 11 June 2010 09:33
Written by Stephen

There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The documentary [...]

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