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Blippar – QR codes on steroids – augmented reality advertising
We have been watching with interest how the new print/online technology Blippar is being used by brands to advertise creatively in print while also integrating direct response marketing. Blippar is an application you need to download to your smartphone or tablet. Once it is activated you can hover the camera function over a page (usually...
Blue Cube’s Lottery win
Blue Cube Interactive has won the digital strategy, project management, creative and design account for Lottery.ie after a competitive five way pitch. The digital agency will assist in the strategic development of the lottery on web, mobile and social channels. It will also project manage all elements of the web site development and hosting and...
Leo Burnett appoints new head of digital
Leo Burnett, Dublin, has appointed Emer McHugh as its new head of digital. The agency, with close to 30 staff, says it now offers a fully-integrated digital business. Previously, McHugh was Deputy MD of Initiative media and director of its digital division. She is a graduate of the DIT and has over 15 years experience...
How to get ahead in advertising
The winner of the inaugural IAPI One to Watch Award, Sinead Dennis, says she is thrilled to have won the award: “Taking on the post grad was one of the best decisions I’ve ever made and I’m now doing something I love.” The award goes to a graduate student of the IAPI/DIT Advertising and Digital...
Young creative speed date with the wise and good
Last night, across the world in 30 cities, young, creative advertising hopefuls got to pitch their ideas [and portfolios] to advertising agency stalwarts. In Dublin, the event was hosted by Ogilvy where 60 students went three rounds of speed dating with 25 creative directors from all over adland. The night is in its ninth iteration and grows...
Online comparison market to become more competitive
A UK utility comparison behemoth is entering the Irish market. uSwitch, a telephony and online switching service for consumer bills, has been in business for ten years in the UK and now hopes to capitalise on the relatively underdeveloped Irish market. The Irish office will be headed up by Eoin Clarke and he had this...
Field of dreams provides harvest for OgilvyOne
The Grand Prix and Best Creative Execution gongs at the recent APMC Awards went to OgilvyOne for its work on the Kellogg’s Field of Dreams campaign. The campaign also won three Golds and a Bronze. OgilvyOne was the most awarded agency on the night with more prizes pocketed for its work on SCA (Velvet), Cadbury,...
One to watch in adland
IAPI & DIT have inaugurated the IAPI One to Watch Award. The [annual] award will “recognise the achievement of excellent professional standards, creativity and innovation in marketing communications by a graduate student of the IAPI/DIT Advertising and Digital Communication Postgraduate programme”. The first winner will be picked from the Postgraduate class of 2010 (graduated in...
Portfolio Night for aspiring ad creatives
Calling all young, wannabe ad creatives – the Ogilvy Group will host Dublin’s Portfolio Night 9, for the second year running. Portfolio Night is the world’s largest simultaneous advertising portfolio review event and the Irish event will take place in Ogilvy’s Dublin offices, Ely Place, Dublin 2 on Thursday evening, May 26. The idea behind...
Smart phones changing way we commute
New technologies and the spread of smart, mobile devices are transforming the way people travel and commute. CBS Outdoor International commissioned a survey called ‘Europe on the Move’ to better inform it of outdoor advertising strategies and see how consumers interact with out of home media. The most obvious finding was how smart phones are...
Publicis installs The Hive
The Hive, a small, creative agency founded by Jimmy Murphy in 2006 will be integrated into Publicis QMP with immediate effect. “We share a very similar creative culture with Publicis QMP and I believe they have led the way in creating an agency model for the digital age. It makes sense for us to connect...
Digital media award winners
Congratulations to all those who walked away with gongs at the recent Satellite Broadband Ireland Digital Media Awards. Martello Media picked up the 2011 Grand Prix for a project with the Glasnevin Museum. Martello created the world’s first interactive cemetery museum, to show the social, historical, political and artistic development of modern Ireland through the...
