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Stamping out the counterfeiters
Counterfeiting in China is so endemic it is an enormous part of the country’s manufacturing sector. Counterfeiting is in the nation’s DNA and the government seems powerless to stem the illegal industry’s rise. Brand owners, especially those who own luxury brands, lost the battle against the fakers many years ago. From China you can buy...
This Unpredictable Life
Honda’s latest ad campaign for its Jazz model includes a free to download iPhone app that allows people watching the TV ad to ‘catch’ animated characters as they appear on screen. Pretty cool stuff. The ad, called ‘This Unpredictable Life’ features an animated character floating through life collecting experiences and emotions. The idea behind the...
It’s nearly showtime
The finalists for the 2011 Satellite Broadband Ireland Digital Media Awards have been announced. This year saw a record number of entries entered, with 20 categories including Best Digital Start-up, Best Online News and Best Social Media campaign. Digital native Mark Little will present the awards on the night. The venue is The Convention Centre,...
Eye pods for Dundrum
CBS Outdoor is to launch Ireland’s largest digital advertising platform at Dundrum Town Centre. The media owner has created a new architecturally designed Pod structure to carry the ads. Each Pod will house high definition LCD screens, which have the capacity to run an array of digital advertising content. CBS Outdoor will launch the platform...
Scott Seaborn announced for IAB conference
IAB Ireland’s inaugural conference, IAB Connect, is taking place on Thursday February 17th at Chartered Accountant’s House Pearse Street, Dublin. Scott Seaborn (left), head of mobile at the Ogilvy Group is the latest confirmed speaker. Seaborn created Ogilvy’s mobile division and leads its operation across the 12 Ogilvy Group agencies. His work has won 17...
Easy street MAPS
Mediastreet.ie, “The online version of the popular MAPS directory” is up and running. Cormac McAlinden, managing director, Media Street says the site is a live version of the printed MAPS directory which is on the go now for 23 years. Design and build is by digital agency ICan. The site allows media-related companies and professionals to...
Adforce.ie wins BBC.com contract
Mobile and web advertising network, Adforce.ie, has won the ad sales contract for BBC.com in Ireland following a competitive pitch. The contract covers sales across BBC.com and the BBC.com mobile site from this month. BBC.com has 1.5 million unique users in Ireland, and currently generates over 23 million page views each month. Isla Macleod BBC.com...
The Lego brick thief
It’s nice to start off the New Year with a piece of excellent creative. This is the second short film released by Lego as part of the ‘Lego Click’ campaign. Every child who has had the pleasure of playing with Lego must wonder at some stage, where their missing bricks go? Obviously it must be...
Who ate all the pie? Android gorges on ad serves in the US
Tech Crunch recently reported the split between adverts served on operating systems from mobile advertising giant, Millennial Media. So no point in rehashing US based blog posts, right? Well, as with all things State-side it is only a matter of time before we reflect the trend and the shift in power from iOS to Android....
Online ad spend in Ireland continues to surge
Despite the deep recession and the economic uncertainty frightening advertisers and consumers alike, Irish marketers invested €53.9 million in online ads in the first half (H1) of 2010. This is a jump of 12.3% on last year’s figure for the same period (€48m). All online ad formats saw spend increases and advertising on social media...
John Concannon is Marketer of the Year 2010
Well done to John Concannon, director of market development at Fáilte Ireland, who won Marketer of the Year 2010. Award sponsor Sandra Lawler, managing director, Alternatives, said, “Marketing in 2010 has never been more challenging. However, the task is made easier with talent like John offering an example of what’s possible with a clearly thought through...
