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Mobile web beginning to have major impact
By analysing its marketplace, European mobile ad sales firm Adfonic has found a growing mobile web audience during the evening and early morning. Detailed hourly click patterns show that traffic starts to build from around six pm and continues to rise throughout the evening before peaking at midnight. It also appears that the early morning...
Shortlist for the Appys announced
The Appys with The Carphone Warehouse is the only dedicated awards programme in Ireland for app development and design. Entries were open to anyone who developed or paid for the development of a mobile app. Apps across all the platforms were entered – iOS, Android, Bada, Symbian, Ovi, etc. The event is designed to celebrate...
Adforce expands offering to Irish advertisers
Irish mobile ad network, Adforce, has announced it is expanding its offering to advertisers in Ireland with seven new additions to its network. Mobile websites and applications for RTÉ Radio and Communicorp, as well as a selection of Northern Irish mobile applications, will now be represented by Adforce. Advertising across multiple platforms is also available,...
ICAN up two
Dublin-based ad agency ICAN has announced the appointment of Ciarán Farrell as business development manager, and Patrick McConville as strategic media manager. Farrell has over 12 years experience in traditional and online marketing, business development and technology. He joins having spent three years working with legal technologies firm, Kroll Ontrack. He holds a degree in...
IAPI announces shortlist for effectiveness awards
The Institute of Advertising Practitioners in Ireland (IAPI) has announced its shortlist for this year’s ADFX Awards which will take place on Thursday October 14th in the Shelbourne Hotel. This year the scoring system was changed for first round judging with up to 80% of marks available for effectiveness and 20% available for the creative...
Refresh wins Northern Bank digital account
Refresh, the Dublin-based digital ad agency has been appointed as the digital agency for Northern Bank after a competitive pitch. The agency will start working on the business with immediate effect. Ciarán O’Reilly, MD said, “We’re really excited to be working with such a large, local brand like Northern Bank who are looking to utilise...
Metro Herald and DRG team up on QR codes in ads
Mobile internet services company Digital Reach Group (DRG) has announced a new partnership agreement with Metro Herald to provide Quick Response (QR) codes as part of the newspaper’s advertising portfolio. The QR codes enable advertisers to incorporate an interactive digital response into their print campaigns. DRG operates the QR code service ScanLife in Ireland, giving...
eightytwenty/interactive lands global Grafton Employment account
Dublin-based agency eightytwenty/interactive has won the global Grafton Employment Group account. “eightytwenty/interactive has been appointed as Grafton Employment Group’s partner for digital Strategy and development commencing with the development of a new online presence for the Grafton Employment Group across EMEA, Asia Pacific and South America,” said David O’Connor, partner, eightytwenty/interactive. Speaking about the decision,...
Get in the game – new experiential marketing tool from Aviva
Aviva announced their new 3D point of view marketing experience today. The technology was built and designed by v-Stream, a Dublin based digital agency. Basically you get to “experience” what a player feels in the build up to and during the warm up of a game in the Aviva Stadium. Following the rituals from changing room to...
A global, crowd sourcing, creative ‘fight’ from Victors & Spoils
For all you creatives out there looking to impress the world, here’s something that may whet your appetite. The International ANDY Awards has announced a global ‘Call for Entries’ creative challenge developed in partnership with Victors & Spoils. Victors & Spoils is a tres hot American ad agency that crowd sources ideas. The online competition...
