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The Carphone Warehouse is title sponsor of The Appys
The Carphone Warehouse has announced its title sponsorship of The Appys 2010. The Carphone Warehouse stocks all smartphone brands across all the various app development platforms and networks and is, therefore, “an excellent title sponsor of the awards program,” says Stephen Conmy, editor, Digital Times (pictured right). The Appys with The Carphone Warehouse was conceived...
First IAB Ireland report says online ad spend worth nearly €100 million
The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of...
Billboards that recognise sex and age
How many times has the Tom Cruise film Minority Report been referenced by writers delving into the future of outdoor advertising? Well, one of the film’s most cited scenes has finally come to life – sort of. A Japanese advertising project has fitted billboards with cameras that can read the gender and age profile of...
Google appoints new head of agency channel for UK and Ireland
Google has appointed Martin Murray as head of agency channel for the UK and Ireland. In his new position, Murray will lead the Google sales team to support media, creative and digital agencies in the delivery of online marketing solutions to their clients.
Fooling and baiting traditional media
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The...
IAB and Google partner on insights tool for advertisers
For advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or who want to compare the role of online in the consumer journey from research to purchase, help is now at hand. The IAB Europe in partnership with Google has launched the new Consumer Commerce Barometer (CCB). The...
Ogilvy Ireland launches Neo
Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service. “The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together...
The end of the telly era?
Our household is getting rid of the telly this week. I bought it maybe 10 years ago (so its worthless) and if anything it has just become a thing to turn on in the vague hope that there might be something interesting on at 11 pm. There rarely is. We spend close to €600 a...
This year’s ADFX Awards announced
The 9th IAPI ADFX Awards 2010 (formerly known as the Advertising Effectiveness awards) has been launched. The ADFX Awards are to promote the role of advertising as an effective and efficient tool in the marketing process. The key for an award win is a great strategic idea, an impactful creative execution, and the link between...
Ireland’s first 3D newspaper?
We’ve just heard about an interesting new development in the Irish newspaper sector. The Irish Sun will print the first 3D edition of the paper (and to our knowledge the first ever 3D newspaper in Ireland) in early June. The 3D edition is in response to the fact that 25 of the games in the...
Calling all creatives – do you have what it takes?
For the first time in its history, Portfolio Night is coming to Dublin. On May 20 this year the Ogilvy Group in Dublin will host a part of the world’s largest simultaneous advertising portfolio review event. What happens on the night is simple. The advertising industry’s top creative talents come together to review the portfolios...
