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This year’s ADFX Awards announced
The 9th IAPI ADFX Awards 2010 (formerly known as the Advertising Effectiveness awards) has been launched. The ADFX Awards are to promote the role of advertising as an effective and efficient tool in the marketing process. The key for an award win is a great strategic idea, an impactful creative execution, and the link between...
Ireland’s first 3D newspaper?
We’ve just heard about an interesting new development in the Irish newspaper sector. The Irish Sun will print the first 3D edition of the paper (and to our knowledge the first ever 3D newspaper in Ireland) in early June. The 3D edition is in response to the fact that 25 of the games in the...
Calling all creatives – do you have what it takes?
For the first time in its history, Portfolio Night is coming to Dublin. On May 20 this year the Ogilvy Group in Dublin will host a part of the world’s largest simultaneous advertising portfolio review event. What happens on the night is simple. The advertising industry’s top creative talents come together to review the portfolios...
Digital Times explores the new model agency
In the May/June double issue of Digital Times we will publish an agency focus. The main topics to be discussed are: * When seeking out an agency what should marketers consider? * Is the term ‘full service agency’ still relevant? * Should digital agencies add ‘traditional’ services to their digital offering? * ‘The big idea’...
Collaboration between agencies key to McDonald’s strategy
McDonald’s is one of the world’s biggest advertisers, with a $2 billion global budget. It recently said it was keeping and updating the ‘I’m loving’ it’ tag line. It also revealed a raft of new ads for the US market, very much narrative driven with humor and recognition as touch stones. McDonald’s uses multiple agencies...
MCM’s debt a disaster for small publishers
The news that McConnells’ media buying arm MCM lost the AIB account didn’t come as much of a surprise to adland watchers. Starcom won the competitive pitch and the account is worth approximately €3-5 million a year. Clients don’t like bad news, or bad smells, and there’s a ripe pong seeping from McConnells at the...
Creative work rewarded
The 2010 winners of the Institute of Creative Advertising and Design (ICAD) Awards have been announced. ICAD is the oldest creative organisation of its kind in Europe, and at the award ceremony in the Liberty Hall Theatre a total of 55 awards, or Bells as they are called, were handed out. The big winner on...
Massive brands join hands to save money
According to reports from the US, two of the biggest advertisers in America have come together in a ‘joint purchasing agreement’ to get better prices when buying media space. PepsiCo and Anheuser-Busch InBev between them spent $1.15 billion on measurable adverts last year. This year they will join forces to get better value when buying...
Free digital advice at the Digital Café
We came across an interesting initiative from io Advertising. On Thursday April 15th the agency will host a digital café in Stephen’s Green shopping centre. The plan is to offer free digital marketing advice to SMEs, entrepreneurs, and non-profit organisations. “Large corporates and brands can afford to educate their marketing departments about developments in digital...
A US national TV ad for $100
Google TV ads allow you to upload your own ad from your own PC and get it played on national TV in the US. SlateV spent a total of $1,300 on its ad, creating, planning and buying. They uploaded it and it reached 1.3 million people on US national TV. Thousands also went to the...
Apple to enter mobile adland
Interview Andrew Grill by Klaas Weima (Energize) from Marketingfacts on Vimeo. News is coming in from the States that Apple is about to enter the mobile ad market with the purchase of ad network Quattro Wireless for approx. $250 million. This will be Apple’s first move into adland as it broadens its mobile experience by...
