Category Archives: Agency

First IAB Ireland report says online ad spend worth nearly €100 million

Tuesday, 27 July 2010 12:10
Written by Stephen
The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of the [...]
Also posted in Adland, Reports, Surveys | 2 Comments

38 days, 18 European cities and 10,000 km later

Wednesday, 14 July 2010 11:14
Written by Stephen
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
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H+A strengthens its media training service

Friday, 2 July 2010 13:06
Written by Edward
H+A Marketing + PR has teamed up with media coach and entrepreneur Gavin Duffy to enhance its media training offering. Duffy will provide tailored media training sessions for the company’s client base in Munster, along with potential new clients nationwide. Aideen McGrath, director H+A Marketing + PR says, “In the last six months we’ve seen [...]
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Cork-based agency sees a return to growth

Wednesday, 9 June 2010 14:33
Written by Stephen
H+A Marketing + PR, the biggest integrated communications agency outside of Dublin, has announced it has strengthened its Board of Directors as the company prepares for a new growth phase. Aideen McGrath has been appointed as director of consumer and business-to-business PR, and will help in the company’s three-year programme for growth. The agecny has won [...]
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MIXX Awards Europe – Baby Elephant wins

Friday, 4 June 2010 13:14
Written by Stephen
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and [...]
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