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Adforce expands offering to Irish advertisers
Irish mobile ad network, Adforce, has announced it is expanding its offering to advertisers in Ireland with seven new additions to its network. Mobile websites and applications for RTÉ Radio and Communicorp, as well as a selection of Northern Irish mobile applications, will now be represented by Adforce. Advertising across multiple platforms is also available,...
ICAN up two
Dublin-based ad agency ICAN has announced the appointment of Ciarán Farrell as business development manager, and Patrick McConville as strategic media manager. Farrell has over 12 years experience in traditional and online marketing, business development and technology. He joins having spent three years working with legal technologies firm, Kroll Ontrack. He holds a degree in...
A festival for creatives
Tickets for OFFSET2010, 1-3 October are still available, but the early bird prices close this Saturday, 25th September. As part of the three day conference in the Grand Canal Theatre, the Institute of Creative Advertising & Design (ICAD) will present a Q&A with Newstalk Culture Shock’s Fionn Davenport and the legendary George Lois. But that’s just...
IAPI announces shortlist for effectiveness awards
The Institute of Advertising Practitioners in Ireland (IAPI) has announced its shortlist for this year’s ADFX Awards which will take place on Thursday October 14th in the Shelbourne Hotel. This year the scoring system was changed for first round judging with up to 80% of marks available for effectiveness and 20% available for the creative...
Refresh wins Northern Bank digital account
Refresh, the Dublin-based digital ad agency has been appointed as the digital agency for Northern Bank after a competitive pitch. The agency will start working on the business with immediate effect. Ciarán O’Reilly, MD said, “We’re really excited to be working with such a large, local brand like Northern Bank who are looking to utilise...
eightytwenty/interactive lands global Grafton Employment account
Dublin-based agency eightytwenty/interactive has won the global Grafton Employment Group account. “eightytwenty/interactive has been appointed as Grafton Employment Group’s partner for digital Strategy and development commencing with the development of a new online presence for the Grafton Employment Group across EMEA, Asia Pacific and South America,” said David O’Connor, partner, eightytwenty/interactive. Speaking about the decision,...
Get in the game – new experiential marketing tool from Aviva
Aviva announced their new 3D point of view marketing experience today. The technology was built and designed by v-Stream, a Dublin based digital agency. Basically you get to “experience” what a player feels in the build up to and during the warm up of a game in the Aviva Stadium. Following the rituals from changing room to...
The mobile web’s first baby steps
It has often been said that the future of media is mobile and the future of advertising will follow the media. However, the gestation period for the mobile web has been a slow and often painful experience. Now that it has been born with a smart phone in one hand and an iPad in the...
Fergal O’Byrne joins IEDR board
The IEDR has announced that Fergal O’Byrne will join the board of the .ie Domain Registry as a non-executive director with immediate effect. The .ie Domain Registry (IEDR) is responsible for the management and administration of Ireland’s official internet address dot.ie, in the interest of the Irish and global Internet communities. O’Byrne is currently CEO...
First IAB Ireland report says online ad spend worth nearly €100 million
The first IAB Ireland online ad spend study has been published. Online ad spend in Ireland was €97.2 million in 2009. The report was put together by IAB and PwC with a view to establishing how much Irish advertisers spent online in 2009. The report suggests digital ad spend in Ireland is now 10% of...
38 days, 18 European cities and 10,000 km later
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
H+A strengthens its media training service
H+A Marketing + PR has teamed up with media coach and entrepreneur Gavin Duffy to enhance its media training offering. Duffy will provide tailored media training sessions for the company’s client base in Munster, along with potential new clients nationwide. Aideen McGrath, director H+A Marketing + PR says, “In the last six months we’ve seen...
