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MIXX Awards Europe – Baby Elephant wins
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and...
Ogilvy Ireland launches Neo
Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service. “The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together...
Calling all creatives – do you have what it takes?
For the first time in its history, Portfolio Night is coming to Dublin. On May 20 this year the Ogilvy Group in Dublin will host a part of the world’s largest simultaneous advertising portfolio review event. What happens on the night is simple. The advertising industry’s top creative talents come together to review the portfolios...
New smart order: our upcoming work smarter report profiles the best non iPhone apps
The smarts and the apps (iPhone not included) In a feature aimed at the many digital influencers now working in Ireland, as well as the newer business entrants into mobile & social media arenas, Digital Times will examine the smart phone options (not including the iPhone) available in Ireland. The feature will also look at...
MCM’s debt a disaster for small publishers
The news that McConnells’ media buying arm MCM lost the AIB account didn’t come as much of a surprise to adland watchers. Starcom won the competitive pitch and the account is worth approximately €3-5 million a year. Clients don’t like bad news, or bad smells, and there’s a ripe pong seeping from McConnells at the...
Creative work rewarded
The 2010 winners of the Institute of Creative Advertising and Design (ICAD) Awards have been announced. ICAD is the oldest creative organisation of its kind in Europe, and at the award ceremony in the Liberty Hall Theatre a total of 55 awards, or Bells as they are called, were handed out. The big winner on...
The last ad agency on earth
Food for thought here. Dramatic we know. But then reality is dramatic and advertising is so often not.
Web projects fail due to poor planning
The latest ‘state of the net’ study from online consultancy Amas hits desks this week. One of the key findings of the report is that businesses and government bodies under-specify their web projects and digital campaigns and lose money as a result. The reasons for this include an absence of detailed planning and a lack...
Electric Media now largest Irish digital sales house
The Irish digital advertising industry’s largest consolidation to date has occurred. Electric Media has acquired the assets of Sales Online. Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson. Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell...
An ad that scores on many levels
We had to put this ad up. It’s going to win tonnes of awards and rightly so. Visa has already run ‘evolution’ themed ads but this one is for the World Cup in South Africa. Expect to see a lot of this ad in the coming year as well as lots of chaps in beards...
A risky campaign strategy that soared
2010 GTI Real Racing Video from Andrew Leshovsky on Vimeo. On October 15, ‘09 the Mark VI VW Golf GTI was launched in the US. VW didn’t spend one single cent on print ad, banners or broadcast spots. Instead it created the ‘Real Racing GTI’ game application for the iPhone. Users shared fastest laps by...
