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Facebook’s favoritism towards Android makes sense
As Facebook employees settle into their new multi-million dollar, one million square foot office campus at Menlo Park, California, the latest stats from AppData show that the Facebook app for Android devices has outstripped the app for Apple devices for the first time. The Android app has 58.8 million daily average users, while Facebook for...
Audi’s new mobile marketing campaign
The new Audi Q3 advertising campaign incorporates iTagged, a new mobile media platform. Audi is the first company in Ireland to use this platform. It allows people to download branded content directly from ads (outdoor and print) onto their smart phones and tablet devices simply by entering a ‘tag’ or a word. The tag ‘Audi...
Ho ho ho app
Here’s a fun little app created by digital ad agency Refresh in time for the Christmas gift-giving season. The Secret Santa app allows the person tasked with arranging the Secret Santa or Kris Kindle – either for family or work – to manage the entire process electronically. “Normally with Secret Santa – or Kris Kindle...
That’s smart Noddy
Okay, I had to write about this. Noddy was one of my all time favourite children’s characters and now he’s been re-imagined for the smartphone age. Noddy is now making his mobile debut in Noddy in Toyland, available for iPhone, iPad and Android phones and tablets. The move from toy box to smartphone features a...
Independent.ie tops Nokia app chart
Independent.ie is the top Irish content app on the Nokia store. In the news category Independent.ie tops the charts and has received a four star rating. The Nokia app also allows users to read full articles across a range of categories including breaking news, world, sport, business and lifestyle. (Independent.ie also has apps built for...
Flipboard for iPhone – review
Flipboard, the first and most successful social/personal digital magazine for the iPad, is now available for the iPhone. But is it any good? The short answer is yes. It’s good, but it’s not a carbon copy of the iPad app, it’s a re-imagining of the iPad app for the smaller iPhone screen. Flipboard works by...
Will an early 2012 launch of iPad 3 affect iPad 2 sales this Christmas?
One of the top selling digital tools for Christmas 2011 will be the iPad 2. Thousands of people all over Ireland will join millions of people across the globe on Christmas morning in a flurry of Apple-induced excitement as they unwrap the world’s best selling tablet computer and begin downloading apps by the sleigh load....
The era of the Facebook app is gathering pace
Most people will know what a mobile (or native) app is. However, not many know what a Facebook app is. When Mark Zuckerberg announced Facebook’s Open Graph in September, he said this: “We think this [Open Graph] is going to make it possible to build a completely new class of apps that wasn’t possible before.”...
Muck Rack – it’s like cat nip for PR professionals
If you work in PR, and aren’t on Twitter then you really need to consider changing career. Buy a sweet shop perhaps? Twitter has proven to be one of the most invaluable tools available to journalists, PR people and communications professionals of all shades. If you’re going to hear about something first, you will hear...
Want to do better in exams? There’s an app for that
A new iPhone app – created by 25 year old Irishman, Cormac Moore – aims to help second and third level students perform better in exams. Moore, a published researcher in the area of Neuro Linguistic Programming (NLP) – the study of successful thinking patterns of outstanding individuals – developed the Headcase app with the...
10 iPad apps to unwrap this Christmas
You may wake up on Christmas morning and be handed a pair of socks, or you could be lucky and find a spanking new iPad 2 under the tree. If you’re one of the lucky ones you’ll want to start using the iPad immediately and the best way to do this is to download some...
Sky Movies app for iOS launched
Sky Movies is now available for iOS smartphones and tablets. It is already available online. Sky’s movies on demand, Sky Go app is now available for iPhone, iPad and iPod Touch. Sky Movies subscribers using Sky Go can stream movies on demand via a Wi-Fi connection. Sky says 3G capability will be introduced by the...
