Category Archives: Brands

Calling all app developers and brands/companies who have developed an app

Tuesday, 7 September 2010 14:23
Written by Stephen
Conceived by Alchemy Events and developed with Digital Times, ‘The Appys with the Carphone Warehouse’ will celebrate the innovation and creativity now abundantly evident in the app development industry and will reward the best, the most useful and the most creative apps and their developers. The Carphone Warehouse is the title sponsor of the awards programme [...]
Also posted in Adland, Apps, Digital Marketing, Mobile Marketing, Social Media | Leave a comment

Get in the game – new experiential marketing tool from Aviva

Wednesday, 18 August 2010 09:39
Written by Edward
Aviva announced their new 3D point of view marketing experience today. The technology was built and designed by v-Stream, a Dublin based digital agency. Basically you get to “experience” what a player feels in the build up to and during the warm up of a game in the Aviva Stadium. Following the rituals from changing room to [...]
Also posted in Adland, Agency, Campaigns, Digital Innovation | Leave a comment

Advertisers can use third party trademarks in their Google ad text

Wednesday, 4 August 2010 14:01
Written by Stephen
Google has announced it will allow Irish, UK and Canadian advertisers to use trademarks within their ad text. “These advertisers include resellers, sellers of component, replacement or compatible parts corresponding to the trademark and informational sites,” says Google. Last year Google changed its trademark policy in the U.S. to allow advertisers to use third party [...]
Also posted in Digital Marketing, Online Marketing, Search | Leave a comment

Death knell for email marketing?

Wednesday, 21 July 2010 08:30
Written by Edward
We don’t have much of a sweet tooth around here, but news of Ben and Jerry’s decision to drop email marketing in favour of social media has got the taste buds working. This is the first major brand to act on the long-held assumption that email is “for old people”. Boston College stopped issuing email [...]
Also posted in Adland, Social Media | 1 Comment