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Jameson renews sponsorship of film festival
Jameson is to renew its sponsorship of the Jameson Dublin International Film Festival (JDIFF) for the next three years. The festival is 10 years old this year and will present over 130 films over eleven days in cinemas and film venues throughout the capital. “Cinema is an intrinsic part of our global marketing strategy for...
Unilever invests €500k marketing new Sure brand
Sure Women, the anti-perspirant deodorant brand is investing €500,000 in an ad campaign to launch Motion Sense™, a new, patented, anti-perspirant technology. The heavyweight multi-media marketing activity includes outdoor, print, online, PR and a new TV ad which is currently on air.
Museum of Me – an exhibition of your social life
Here’s a really cool Facebook app from Intel – ‘Museum of Me’ creates what it calls a ‘visual archive of your social life’. It’s quite simple, it connects to your Facebook, collects your information, pictures, friends and location and turns it all into a personalised art exhibition. Clever. Try it: http://www.intel.com/museumofme/r/index.htm
Typical, you wait for one recipe to come along and five appear
Kraft has become the first company to run digital touch screen advertising on bus shelters. A bus shelter on Charlotte Way/Harcourt Street allows those who interact with it to select and view ingredients for five different Philadelphia ‘Philly Heroes’ recipes. There’s also an option to email on all the details. Another shelter on Leeson Street...
Star Player sets new standards in app-vertising
Heineken’s new Star Player app combines social TV, branding, interactivity, competition and potential global reach. A modern marketer’s wet dream, basically. The app allows fans to predict and ‘play’ UEFA Champions League (UCL) matches in real time. Players can compete and share results & scores with their friends, via Facebook, as well as other players...
The horse and rider – Mazda’s new interactive stories campaign
Mazda’s first ever brand campaign in Ireland has digital creative at the heart of it. A total of eight videos were developed to tell a number of stories about how Mazda has borrowed from Japanese history and culture to think differently when building cars. The stories are available to view at www.mazda.ie/stories. One concerns the...
Mobile office offer from O2
O2 is offering a mobile start up business pack for SMEs, start ups, home workers, professionals and ‘road warriors’. It starts at €95 per month, includes a Samsung N150 Plus Netbook PC, mobile broadband including dongle, wireless connection plus all national mobile calls to Irish mobile and landlines as well as texts. The HP 625...
The content becomes the ad
US clothing brand Dickies is well known amongst the hipster community – it’s urban, it’s edgy and it’s not A&F. The brand is also quite good at marketing itself and its latest marketing exercise comes in the form of an iPad app. As well as showcasing the brand’s 2010 Autumn/Winter collection it “features images by...
vStream and the world wide party
Irish digital content creator vStream is tasked with bringing the Jameson Global Party to the World for St Patrick’s Day. The party links Jameson events around the globe at varying levels of connection, from photo streams and video greetings right through to a three and a half hour TV-style broadcast live from the Mansion House...
Sony buys Hawk-Eye
Sony has bought Hawk-Eye Ltd, a UK based company that specialises in providing tracking technology to sports events and broadcasters. While no money was mentioned, the purchase will play an integral role in Sony’s ambition to dominate the solutions market for sports stadia, venues and broadcasters. “We see strong opportunities on the technological, business and...
Think Storyland and angels
Thinkhouse, the youth communications agency, has been commissioned by RTÉ to manage a social media campaign for the third installment of Storyland, RTÉ’s online drama series competition. The campaign will include Facebook content and outreach and a marketing mentoring programme for competition participants. From 120 entries, eight series have made it this far and over...
Knowing how to use your smarts
The latest piece of research* from Mindshare Ireland shows that smartphone owners use their mobiles more often and for more reasons than the average mobile owner. Mindshare says that up to half of Irish consumers have a smartphone, but not all consumers make use of the smart features. The most popular smartphone features used daily...
