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Jameson Dublin International Film Festival app released
Windmill Lane Digital, a new division of Windmill Lane Pictures, has launched the official app for the Jameson Dublin International Film Festival. It comes in both iOS and Android. The app “compliments the traditional festival programme by allowing users to browse the array of films and events on offer, read a detailed synopsis and book...
Lynx’s latest campaign debuts on Facebook
To mark the launch of its first scent of 2011 Lynx has teamed up with Rupert Sanders, creator of X Box’s Halo 3 Believe to create a seven minute short film called ‘The Fall’. This being a Lynx ad, it naturally features some scantily clad ‘angels’. Interestingly its debut was on Facebook before it hit...
Stamping out the counterfeiters
Counterfeiting in China is so endemic it is an enormous part of the country’s manufacturing sector. Counterfeiting is in the nation’s DNA and the government seems powerless to stem the illegal industry’s rise. Brand owners, especially those who own luxury brands, lost the battle against the fakers many years ago. From China you can buy...
It’s nearly showtime
The finalists for the 2011 Satellite Broadband Ireland Digital Media Awards have been announced. This year saw a record number of entries entered, with 20 categories including Best Digital Start-up, Best Online News and Best Social Media campaign. Digital native Mark Little will present the awards on the night. The venue is The Convention Centre,...
Opel’s new app and another Done Deal
Opel has launched a new iPhone App for drivers. The Opel FlexApp offers tools to help with everything from parking and shopping to finding the right play-list to suit the driver’s mood. Available to download for free from the App Store, it can help users find parking spaces, keep track of the time left on...
Samsung’s first Windows® Phone 7 launches in Ireland
Samsung has launched the OMNIA 7 in Ireland. The smartphone, available this week, will be the first Samsung phone with Microsoft’s Windows® Phone 7 platform. It has a 4-inch touch screen, 1GHz application processor, a 5 megapixel camera and HD recording. The device has gaming with Microsoft’s Xbox LIVE® and includes Zune® for music and...
Doro enters Irish market with new ad campaign
Doro has revealed its first TV advertising campaign in Ireland for its easy-to-use mobile phones (sold through Vodafone). The new campaign will air in prime daytime slots on TV3. The objective is to build brand awareness specifically across the Irish senior audience. Viewers will be driven to a micro site at www.doro.ie/easy. The advert is...
iPad owners will pay for premium apps
Here’s some interesting research from the US, where the most iPads have been sold. It appears 63% of iPads owners favor premium apps and are willing to pay for them. Good news for publishers in the States it seems, and an interesting survey for advertisers to get their teeth into. Games top all paid iPad...
Samsung charges after the iPad in the US
Samsung is charging ahead in its attempts to take on the iPad in the US. It has signed deals with four of the largest US carriers (Verizon Wireless, Sprint Nextel, T-Mobile and AT&T) to start selling its 18cm tablet computer – the Galaxy Tab. Powered by Android, the big difference between the Samsung tablet and...
Get in the game – new experiential marketing tool from Aviva
Aviva announced their new 3D point of view marketing experience today. The technology was built and designed by v-Stream, a Dublin based digital agency. Basically you get to “experience” what a player feels in the build up to and during the warm up of a game in the Aviva Stadium. Following the rituals from changing room to...
