Category Archives: Business

Irish SMEs slowly adopting social media

Tuesday, 6 April 2010 11:10
Written by Stephen

Small and medium sized companies in Ireland are increasingly using social media and adopting social media marketing techniques but the pace of adoption remains quite low. According to a new survey carried out by the O2 Ideas Room, (23%) of senior SME executives are now members of a business/professional social media site. The most popular [...]

Also posted in Social Media | Leave a comment

Free digital advice at the Digital Café

Monday, 29 March 2010 16:02
Written by Stephen

We came across an interesting initiative from io Advertising. On Thursday April 15th the agency will host a digital café in Stephen’s Green shopping centre. The plan is to offer free digital marketing advice to SMEs, entrepreneurs, and non-profit organisations. “Large corporates and brands can afford to educate their marketing departments about developments in digital marketing [...]

Also posted in Adland, Digital Marketing | 1 Comment

Murdoch plays his hand

Saturday, 27 March 2010 14:04
Written by Stephen

Rupert Murdoch finally revealed his future plans as regards charging for content online. Initially two of his UK papers, The Times and the Sunday Times will charge for their full online versions. They will become the first mass circulation publications to do so in the UK. From June 2010, online access to both titles will [...]

Also posted in Online Publishers | Leave a comment

250,000 iPhones in Ireland

Wednesday, 24 March 2010 12:23
Written by Digital Times

The Digital Reach Group (DRG) can, for the first time, reveal the state of the Irish smart phone market. The research is published in advance of the launch of the iPhone from Vodafone. DRG has produced statistical estimates on smart phone market share, usage patterns and the amount of iPhones in circulation. DRG’s ad network, known as [...]

Also posted in Mobile Marketing | Leave a comment

LinkedIn confirms Dublin as its international HQ

Tuesday, 23 March 2010 12:28
Written by Stephen

LinkedIn has confirmed that it will set up its international headquarters in Dublin, joining other US digital giants like Facebook, Yahoo!, Google and Microsoft. The social network for professionals now claims over 60 million members worldwide. It is only seven years old and was founded by Reid Hoffman, who previously worked as vice president of [...]

Also posted in Social Media | Leave a comment