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What we searched for … Irish Web intrigues of Summer 2011
“Looking back over the last few months using Google’s handy Insights for Search tool reveals it’s been a summer of search for celebrity gossip, sporting moments and Google+” reveals Celine Crawford of MKC communications. “Without a doubt Google searches so far have been dominated by celebrity gossip and deaths. Over April, May and June the...
‘Tryvertising’ – how long before we see this in Ireland?
It is almost impossible to launch a new product and get it listed (stocked) with any of the multiples and large wholesale groups. Unless of course you are like P&G or Unilever and can back each launch with multi-million euro advertising campaigns. And even with such massive media backing, brands can fail (Guinness Light anyone?)....
The Planet of the Apps
New research from In-Stat projects 48 billion app downloads by 2015 generating more than $29 billion in app revenue. The figures are truly astonishing. The growth of the app industry can only be described as explosive. Nothing in the digital industry’s history has grown so quickly and attracted so much innovation in such a short...
Ireland must capitalise from the digital planet
Once again we receive another report saying Ireland is not embracing and not capitalising on the economic and social opportunities presented by the internet. The annual report (for 2010) of the Digital Hub Development Agency (DHDA) also highlights the potential cost savings, time efficiencies and service improvements that could be delivered by public and private...
Swat a mobile Mozy
Mozy has just released its new Android and iOS enabled mobile apps for phone and tablet. I was speaking to Claire Galbois (pictured right) from Mozy who is rolling out the personal and business data back-up service across Europe. Essentially Mozy is a mix of Dropbox, iCloud and other generic online storage offerings that allow...
Tablets beat smartphones when it comes to online shopping
It seems tablet computers have quickly become a favourite tool of regular online shoppers. A new report by Forrester Research shows that tablets could very soon outpace shopping via desktops and smartphones. While only 9% of US shoppers have tablets (iPads and Android devices like the Samsung Tab) they account for a whopping 20% of...
Senior Irish marketers ‘tentatively optimistic’
Senior marketers in Ireland (those that spend money) believe that 2013 is the year to watch with significant growth returning again at that time with 2012 providing a solid foundation for future expansion. The general feeling for 2011 is that while difficult, it is definitely showing signs of improvement. The latest bi-annual Alternatives Marketing Watch...
PopCap’s purchase by EA will inspire Dublin’s games industry
PopCap, a world leader in mobile and social gaming, has been bought by global gaming giant EA, who will pay approximately $650 million in cash. A further $100 million worth of EA common stock will be issued to certain stockholders of PopCap. The price is certain to raise a few eyebrows in Dublin, where other...
Facebook plans a big future in online video sharing
Facebook has changed the way people communicate. Now it’s poised to change the way hundreds of millions of people consume and share their entertainment. Facebook’s deal with Skype [and the Google+ Hangouts feature] can easily be viewed at just the latest evolution in social media. Rather than people typing messages they can now video chat....
Wi-Fi operator’s growth driven by smart phones
Irish Wi-Fi operator Bitbuzz’s latest operating figures show the service has 466,000 registered users by the end of June 2011, a 31% growth from the 355,590 registered users at the end of December 2010. This represents a year-on-increase of 72% in registered users. The number of the firm’s Wi-Fi hotspots across the country at the...
Cybercriminals perfecting targeted attacks
Cyber criminals are changing tact, abandoning traditional mass spam attacks, and launching personalised attacks with a greater financial impact on targeted organisations. A new security reports by Cisco shows: • Returns from mass email-based attacks declined by more than 50 percent from US$1.1 billion in June 2010 to $500 million in June 2011. • Mass...
Chrome usage soars in one year
Google’s Chrome has over 20% of the worldwide web browser market during the month of June for the first time, according to StatCounter. The firm’s research arm StatCounter Global Stats reports that Chrome took 20.7% of the global market, up from 2.8% in June 2009. In the same period Microsoft’s Internet Explorer has fallen from...
