Category Archives: Campaigns

Campaign – an online treasure hunt from Globrix.ie

Monday, 26 July 2010 15:58
Written by Edward
Globrix.ie, the digital property search engine from the Irish Independent, has launched an online treasure hunt as part of a marketing drive. The digital campaign invites ‘hunters’ to track down six ‘iconic Irish properties’. Each time a hunter finds one of the properties they are entered into a draw for €1,000. If a person finds two properties [...]
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38 days, 18 European cities and 10,000 km later

Wednesday, 14 July 2010 11:14
Written by Stephen
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
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Fooling and baiting traditional media

Friday, 11 June 2010 09:33
Written by Stephen
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The documentary [...]
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MIXX Awards Europe – Baby Elephant wins

Friday, 4 June 2010 13:14
Written by Stephen
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and [...]
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Ad of the Century – so far

Friday, 21 May 2010 11:59
Written by Stephen
It’s amazing what you can do with a great idea … and an enormous budget. Already being hailed as a milestone in advertising, with some in adland calling it the best ad of the 21st Century (so far), here is Nike’s ‘Write the Future’ in all its full length glory. “The time has come for [...]
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