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Category Archives: Campaigns
38 days, 18 European cities and 10,000 km later
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
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Fooling and baiting traditional media
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real.
The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The documentary [...]
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MIXX Awards Europe – Baby Elephant wins
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and [...]
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Campaign – an online treasure hunt from Globrix.ie
Written by Edward