Category Archives: Campaigns

A global, crowd sourcing, creative ‘fight’ from Victors & Spoils

Wednesday, 11 August 2010 14:19
Written by Stephen
For all you creatives out there looking to impress the world, here’s something that may whet your appetite. The International ANDY Awards has announced a global ‘Call for Entries’ creative challenge developed in partnership with Victors & Spoils. Victors & Spoils is a tres hot American ad agency that crowd sources ideas. The online competition invites [...]
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The Carphone Warehouse is title sponsor of The Appys

Tuesday, 3 August 2010 13:01
Written by Stephen
The Carphone Warehouse has announced its title sponsorship of The Appys 2010. The Carphone Warehouse stocks all smartphone brands across all the various app development platforms and networks and is, therefore, “an excellent title sponsor of the awards program,” says Stephen Conmy, editor, Digital Times (pictured right). The Appys with The Carphone Warehouse was conceived by [...]
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Campaign – an online treasure hunt from Globrix.ie

Monday, 26 July 2010 15:58
Written by Edward
Globrix.ie, the digital property search engine from the Irish Independent, has launched an online treasure hunt as part of a marketing drive. The digital campaign invites ‘hunters’ to track down six ‘iconic Irish properties’. Each time a hunter finds one of the properties they are entered into a draw for €1,000. If a person finds two properties [...]
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38 days, 18 European cities and 10,000 km later

Wednesday, 14 July 2010 11:14
Written by Stephen
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
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Fooling and baiting traditional media

Friday, 11 June 2010 09:33
Written by Stephen
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The documentary [...]
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