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Typical, you wait for one recipe to come along and five appear
Kraft has become the first company to run digital touch screen advertising on bus shelters. A bus shelter on Charlotte Way/Harcourt Street allows those who interact with it to select and view ingredients for five different Philadelphia ‘Philly Heroes’ recipes. There’s also an option to email on all the details. Another shelter on Leeson Street...
The APP-cademy with Nokia Ireland
The organisers of The Appys announce The APP-cademy with Nokia Ireland to be held in the Science Gallery, Trinity College, Dublin on June 15th at 5.30pm. The APP-cademy is a chance for students and young programmers who have a great idea for an app, to get the app developed. Entrants will also have the opportunity...
Be the tour guide – Tourism Ireland’s latest campaign
Following the Queen’s visit to Ireland, Tourism Ireland is keen to promote Ireland to potential British tourists. Its first campaign involves ‘Nick & Sam’ on a road trip around Ireland. Nick & Sam, two British ‘tourists’, will travel from Belfast to Cork with no fixed route and will be guided by suggestions sent in by...
Countdown to enter Mobile Clicks for possible share of €225,000
The closing date for entries to the Vodafone Mobile Clicks 2011 competition is midnight on 12th June, 2011 CET. The winner, a start-up, will share the €225,000 prize fund. This is an international contest to identify and develop mobile web start-ups. As the brief goes: “Any new company with a mobile site, service or application...
Getting Irish businesses online
Blueface and Irish Domains have partnered to launch an initiative called www.gettingirishbusinessonline.ie. As it says on the tin, the aim of the project is to get more Irish businesses online and active in e-commerce. The starter pack will include a free ‘.ie’ registered domain name, free hosting, a free website builder, email addresses that work...
Mazda uses augmented reality in latest print camapign
Mazda’s latest print campaign in the Metro Herald utilises augmented reality (AR). Readers must download a dedicated app on their smart phones, called Junaio, to enter a competition to win a new Mazda2. Using the app, readers can hold their smartphone over the ads that appear in a Mazda takeover edition of the newspaper, to...
A Jim’ll fix it for the digital age
Corona Extra and MTV have launched a new Facebook contest at European level. The premise is simple, a kind of ‘Jim’ll fix it’ for the digital age. The winner will be given the opportunity to make a dream come true. An “extraordinary experience” will become reality, and that experience will be recorded and broadcasted on...
No excuse not to have a web business
Getting Irish business online (www.gettingbusinessonline.ie) is an initiative that offers free business websites for Irish SMEs and sole traders. The initiative is backed by Google, Blacknight Internet Solutions, An Post and the County & City Enterprise Boards and is targeting the 40% of businesses that don’t have websites. Despite the fact that 75% of Irish...
€10k to turn your site into a money maker
The .ie domain registry (IEDR) has launched OPTIMISE, a new e-commerce website development fund for Irish SMEs worth €100,000. 10 Irish SMEs will get support to a value of €10,000 each. The support will transform their existing website into a “fully featured, transactional website custom-designed for their business’ needs”. Only 66% of Irish businesses had...
Field of dreams provides harvest for OgilvyOne
The Grand Prix and Best Creative Execution gongs at the recent APMC Awards went to OgilvyOne for its work on the Kellogg’s Field of Dreams campaign. The campaign also won three Golds and a Bronze. OgilvyOne was the most awarded agency on the night with more prizes pocketed for its work on SCA (Velvet), Cadbury,...
Star Player sets new standards in app-vertising
Heineken’s new Star Player app combines social TV, branding, interactivity, competition and potential global reach. A modern marketer’s wet dream, basically. The app allows fans to predict and ‘play’ UEFA Champions League (UCL) matches in real time. Players can compete and share results & scores with their friends, via Facebook, as well as other players...
Vodafone Mobile Clicks 2011 announces €225,000 prize fund
Vodafone has launched Vodafone Mobile Clicks 2011, an international contest to identify new mobile web start-ups. This competitoon is open to seven markets – any start-up in Ireland, Germany, the Netherlands, Portugal, Spain, Turkey or the United Kingdom that has a mobile site, service or application can compete for the €225,000 prize fund by submitting...
