Category Archives: Campaigns

Tourism Ireland increases digital spend and gets results

Monday, 12 April 2010 12:50
Written by Stephen

Tourism Ireland has significantly increased its online marketing spend and the results are positive. “Tourism Ireland has increased its digital marketing activity across the world and we now invest approximately 27% of our total marketing budget online,” says Brian Harte, Tourism Ireland’s Head of eMarketing. New figures show that visits to discoverireland.com websites and microsites last [...]

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The Doc turns 50 and remains right on

Thursday, 8 April 2010 10:31
Written by Stephen

If you were born in the 60s, 70s or 80s it is very likely that at some stage you owned at least one pair of Dr. Marten’s, or Docs as we used to call them. I remember my first pair, purchased in 1990 from a stall at the back of the Ilac centre, they were [...]

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How to do a page takeover

Thursday, 1 April 2010 11:29
Written by Digital Times

Here’s a nice example of what can be achieved with an MSN.ie homepage takeover. The work is by Brando and Radical for client O2. Musicella tweeted it. We noticed. The video above the pic is for O2 Priority in the UK. Good use of celebs … walking.

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A marketing idea from outer space

Wednesday, 31 March 2010 11:04
Written by Stephen

This in a very nice piece of marketing by the world’s most famous energy drink brand. The Red Bull Stratos team has unveiled the first space suit ever to be produced for a non-governmental space program. The team has also revealed the pressure helmet which, with the suit, will serve as Felix Baumgartner’s sole life-support [...]