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Magnetic charms for the iPad 2
Offaly design firm ‘Applydea’ has designed a simple, magnetic pen and cover for the iPad 2. The Maglus magnetic stylus project needs €15,000 to get off the ground and into its manufacturing phase. Applydea is trying to raise the money on Fundit.ie. With over 2.9 million iPad 2 units sold to date, projections indicate that...
Thinking about drinking
The fourth annual DARE2BDRINKAWARE.ie awards ceremony was held in Dublin last night. This year’s competition highlighted how students can use digital technologies and social media to comment on young people’s attitudes to drinking. An online, interactive comic – where readers can make drinking choices on behalf of the ‘hero’ – and a ‘Big Brother’ style...
Continued competition among mobile networks
Competition within Ireland’s crowded mobile network space has just intensified with Just Mobile’s latest announcement. The fledgling mobile network is offering free calls & texts any time of day to its customers to any Irish mobile or landline and all for a monthly top up of €18. The offer only lasts until the end of...
Smart phone amnesty
Here’s a new marketing and sales idea from Sony Ericsson and The Carphone Warehouse – on Thursday 31st March 2011, consumers can trade in their old smartphones for a new Sony Ericsson Xperia PLAY for less than half price. “Not only are they getting access to the handset first, but they are being given an...
vStream and the world wide party
Irish digital content creator vStream is tasked with bringing the Jameson Global Party to the World for St Patrick’s Day. The party links Jameson events around the globe at varying levels of connection, from photo streams and video greetings right through to a three and a half hour TV-style broadcast live from the Mansion House...
Scottish surprises
Today (March 16th) sees the launch of a new series of TV ads on Irish television extolling the virtues of Scotland as a holiday destination. In 2009 Irish tourists spent an estimated £66 million while visiting Scotland. The ads are directed by David Eustace, a Glasgow-born portrait photographer who has worked for British Vogue and...
St. Paddy’s g’Day
Tourism Ireland in Sydney has launched a St Patrick’s campaign on Facebook and Twitter, called ‘How Green Will You Go?’ along with a new app to help people ‘turn themselves green’. Last year, Tourism Ireland turned the Sydney Opera House green for the day. “We are taking every opportunity to exploit the unique opportunity that...
Suicide, friends and Facebook
Samaritans in the UK has worked with Facebook to create a new scheme allowing Facebook users to get help for a friend if they believe they are struggling to cope or feeling suicidal. People concerned about a friend will be able to tell Samaritans via Facebook’s Help Centre (facebook.com/help), where they can report specific content...
Think Storyland and angels
Thinkhouse, the youth communications agency, has been commissioned by RTÉ to manage a social media campaign for the third installment of Storyland, RTÉ’s online drama series competition. The campaign will include Facebook content and outreach and a marketing mentoring programme for competition participants. From 120 entries, eight series have made it this far and over...
Digital media award winners
Congratulations to all those who walked away with gongs at the recent Satellite Broadband Ireland Digital Media Awards. Martello Media picked up the 2011 Grand Prix for a project with the Glasnevin Museum. Martello created the world’s first interactive cemetery museum, to show the social, historical, political and artistic development of modern Ireland through the...
Lynx’s latest campaign debuts on Facebook
To mark the launch of its first scent of 2011 Lynx has teamed up with Rupert Sanders, creator of X Box’s Halo 3 Believe to create a seven minute short film called ‘The Fall’. This being a Lynx ad, it naturally features some scantily clad ‘angels’. Interestingly its debut was on Facebook before it hit...
This Unpredictable Life
Honda’s latest ad campaign for its Jazz model includes a free to download iPhone app that allows people watching the TV ad to ‘catch’ animated characters as they appear on screen. Pretty cool stuff. The ad, called ‘This Unpredictable Life’ features an animated character floating through life collecting experiences and emotions. The idea behind the...
