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A real eye opener?
A bit of eye candy here (excuse the pun). Here’s a short viral video that’s really taking off. The question is – is it real? Jonathan Post is a creation of Francois Vogel, a ‘visual pioneer’. Our guess is that this viral is the first part of a series of viral ads by a 3D...
An elegant ad for film buffs
Really like this new ad for BBC radio 4’s ‘Film Season’. How many films are referenced? Can you name them all? Also, the soundtrack to the ad – is it a mash-up of the theme tunes from ‘Betty Blue’ and ‘Withnail & I’? Or is it just ‘Withnail & I’. One for the film buffs...
The Lego brick thief
It’s nice to start off the New Year with a piece of excellent creative. This is the second short film released by Lego as part of the ‘Lego Click’ campaign. Every child who has had the pleasure of playing with Lego must wonder at some stage, where their missing bricks go? Obviously it must be...
Doro enters Irish market with new ad campaign
Doro has revealed its first TV advertising campaign in Ireland for its easy-to-use mobile phones (sold through Vodafone). The new campaign will air in prime daytime slots on TV3. The objective is to build brand awareness specifically across the Irish senior audience. Viewers will be driven to a micro site at www.doro.ie/easy. The advert is...
John Concannon is Marketer of the Year 2010
Well done to John Concannon, director of market development at Fáilte Ireland, who won Marketer of the Year 2010. Award sponsor Sandra Lawler, managing director, Alternatives, said, “Marketing in 2010 has never been more challenging. However, the task is made easier with talent like John offering an example of what’s possible with a clearly thought through...
Creative Inc on the wall
Barnardos has launched its pre-budget campaign titled “Dreading December 2010”. The campaign was devised by Dublin agency Creative Inc. Accompanying the Barnardos report is a documentary shot in Dolphin House which tells the story of what the recession means to children and families in Ireland. This documentary can be viewed at www.barnardos.ie. Barnardos CEO, Fergus...
Call to boycott Bus Eireann ad pitch process
The Institute of Advertising Practitioners of Ireland (IAPI) has called on Irish ad agencies to boycott the Bus Eireann pitch process. IAPI guidelines propose that no more than five agencies be selected for the final stage selection of work for the public sector. This is limited to three agencies for private sector work. It costs...
Refresh wins Northern Bank digital account
Refresh, the Dublin-based digital ad agency has been appointed as the digital agency for Northern Bank after a competitive pitch. The agency will start working on the business with immediate effect. Ciarán O’Reilly, MD said, “We’re really excited to be working with such a large, local brand like Northern Bank who are looking to utilise...
Four ‘Free Your Film’ finalists announced
The Darklight Festival 2010 and Sony Ericsson have announced the four finalists for the ‘Free Your Film’ mobile film making competition. The competition received 98 entries across Ireland. The caliber of entries was high and following strong pitches from the ten shortlisted film makers, the judging panel and Sony Ericsson agreed to extend the winning finalists...
