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Sony Ericsson is the official mobile of the UEFA Champions League
Sony Ericsson has announced it will leverage Sony Corporation’s existing partnership with UEFA to start a global marketing programme around the UEFA Champions League until 2012. This will see Sony Ericsson become the official mobile handset of the UEFA Champions League, as part of Sony’s UEFA Champions League Partnership.
Delivering hype
Microsoft Xbox and Bungie just released ‘Deliver Hope’, the latest installment in the ad campaign to promote the game ‘Halo Reach’. The live-action short was directed by Noam Murro and depicts “the sacrifice of the Spartan Noble Team as they defend planet Reach from a Covenant invasion”. Exactly. An extended version of the film is...
New online campaign for Audi A1
A new ad campaign for the launch of the Audi A1 is being rolled out across all media but particularly online channels in Ireland. The campaign is by Agency.com (CawleyNea-TBWA), Dublin and is called www.thea1chase.ie. People are invited to register for the chase via a personalised video. “The chase then begins in earnest on 22/09/10,...
Get in the game – new experiential marketing tool from Aviva
Aviva announced their new 3D point of view marketing experience today. The technology was built and designed by v-Stream, a Dublin based digital agency. Basically you get to “experience” what a player feels in the build up to and during the warm up of a game in the Aviva Stadium. Following the rituals from changing room to...
A global, crowd sourcing, creative ‘fight’ from Victors & Spoils
For all you creatives out there looking to impress the world, here’s something that may whet your appetite. The International ANDY Awards has announced a global ‘Call for Entries’ creative challenge developed in partnership with Victors & Spoils. Victors & Spoils is a tres hot American ad agency that crowd sources ideas. The online competition...
The Carphone Warehouse is title sponsor of The Appys
The Carphone Warehouse has announced its title sponsorship of The Appys 2010. The Carphone Warehouse stocks all smartphone brands across all the various app development platforms and networks and is, therefore, “an excellent title sponsor of the awards program,” says Stephen Conmy, editor, Digital Times (pictured right). The Appys with The Carphone Warehouse was conceived...
Campaign – an online treasure hunt from Globrix.ie
Globrix.ie, the digital property search engine from the Irish Independent, has launched an online treasure hunt as part of a marketing drive. The digital campaign invites ‘hunters’ to track down six ‘iconic Irish properties’. Each time a hunter finds one of the properties they are entered into a draw for €1,000. If a person finds...
38 days, 18 European cities and 10,000 km later
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
Fooling and baiting traditional media
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The...
MIXX Awards Europe – Baby Elephant wins
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and...
Ad of the Century – so far
It’s amazing what you can do with a great idea … and an enormous budget. Already being hailed as a milestone in advertising, with some in adland calling it the best ad of the 21st Century (so far), here is Nike’s ‘Write the Future’ in all its full length glory. “The time has come for...
Write the future
Here’s some nice pre World Cup creative by Nike. The above video gives a glimpse of how the ‘future’ unfolds for Wayne Rooney following a mistake in the last seconds of a World Cup game against France. The video below paints a much rosier picture for Christiano Ronaldo.
