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Campaign – an online treasure hunt from Globrix.ie
Globrix.ie, the digital property search engine from the Irish Independent, has launched an online treasure hunt as part of a marketing drive. The digital campaign invites ‘hunters’ to track down six ‘iconic Irish properties’. Each time a hunter finds one of the properties they are entered into a draw for €1,000. If a person finds...
38 days, 18 European cities and 10,000 km later
For all you petrol heads out there (here at DT we are car crazy) this is the latest big advertising idea from Honda.
Fooling and baiting traditional media
There’s a bit of a trend developing in the US. Marketers are creating spoof documentaries in the hope that the videos will go viral, but also in the hope that traditional media outlets will take the stories seriously and report on them as if real. The Hi-Tec ‘Liquid Mountaineering’ video is a good example. The...
MIXX Awards Europe – Baby Elephant wins
IAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of IAB’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and...
Ad of the Century – so far
It’s amazing what you can do with a great idea … and an enormous budget. Already being hailed as a milestone in advertising, with some in adland calling it the best ad of the 21st Century (so far), here is Nike’s ‘Write the Future’ in all its full length glory. “The time has come for...
Write the future
Here’s some nice pre World Cup creative by Nike. The above video gives a glimpse of how the ‘future’ unfolds for Wayne Rooney following a mistake in the last seconds of a World Cup game against France. The video below paints a much rosier picture for Christiano Ronaldo.
Collaboration between agencies key to McDonald’s strategy
McDonald’s is one of the world’s biggest advertisers, with a $2 billion global budget. It recently said it was keeping and updating the ‘I’m loving’ it’ tag line. It also revealed a raft of new ads for the US market, very much narrative driven with humor and recognition as touch stones. McDonald’s uses multiple agencies...
Tourism Ireland increases digital spend and gets results
Tourism Ireland has significantly increased its online marketing spend and the results are positive. “Tourism Ireland has increased its digital marketing activity across the world and we now invest approximately 27% of our total marketing budget online,” says Brian Harte, Tourism Ireland’s Head of eMarketing. New figures show that visits to discoverireland.com websites and microsites...
How to do a page takeover
Here’s a nice example of what can be achieved with an MSN.ie homepage takeover. The work is by Brando and Radical for client O2. Musicella tweeted it. We noticed. The video above the pic is for O2 Priority in the UK. Good use of celebs … walking.
A marketing idea from outer space
This in a very nice piece of marketing by the world’s most famous energy drink brand. The Red Bull Stratos team has unveiled the first space suit ever to be produced for a non-governmental space program. The team has also revealed the pressure helmet which, with the suit, will serve as Felix Baumgartner’s sole life-support...
