In addition to the fair warning on social media the Eurocom Worldwide survey also finds that over a third (37%) of technology companies surveyed have a corporate blog, only slightly more than last year (33%). The major barrier to corporate blogging is that it is too time consuming, cited by 39% of respondents. Almost a third (32%) don’t see the value of it.

Pat Phelan of Cubic Telecom, who was recently named as Irish tech blogger of the year, (www.patphelan.net) commented, “It is surprising that 60% of technology companies do not blog. Despite the significant time commitment it is a highly cost-effective way of generating global profile and website traffic.”

56% of those who blog do so to improve interaction with customers. Over a third (34%) blog to raise profile and thought leadership. If you are working and like to social network – keep the personal apart from the professional; don’t add your boss to your Facebook page as in the example above.

Google spending money on TV advertising? What’s happening to the world? It’s Monday morning so we thought we’d share the ad Google paid $2.5 million dollars to air. It was shown during the US Superbowl yesterday.

It truly is a simple brand campaign, but a good one at that. This is part of a campaign called Google’s ‘search stories’. What’s very interesting from a media and marketing perspective is that for over ten years Google dismissed brand advertising as a waste of cash. Eric Schmidt described it as the ‘last bastion of unaccountable spending in corporate America’.

So why the sudden and dramatic change of heart? Could it be the arrival of Bing? Probably not. Could it be Twitter? Perhaps. Could it be the fact Google is fast becoming a technology company that sells phones and has plans to make its own iPad? Most likely.

If Google is to full compete with Apple in the mobile marketing and technology sectors it is going to have to spend money on its brand. As Schmidt tweeted: “Hell has indeed frozen over”. By the way, in polls taken after the Superbowl the Google ad was deemed ‘most popular’.

These publishers will have access to MUZU.TV’s video library and video player to power music video on their sites, including editorial. The partnership will also include an advertising revenue share agreement through premium advertising formats.

Muzu says the deals bolster its relationship with its music industry partners and independent record labels. The site claims its traffic is growing 20-30% month on month and is currently serving over 14m music-related videos per month in the U.K.