Category Archives: Digital Innovation

The dawning of truly interactive TV?

Tuesday, 30 March 2010 10:19
Written by Digital Times
The imminent arrival of the iPad doesn’t just have magazine and book publishers scrambling to create more interactive apps and iPad ‘versions’, the big TV companies are also looking to the device with money in their minds. Recent reports suggest many young people in digitally mature markets ‘co-browse’ i.e. they watch TV while interacting with social [...]
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A US national TV ad for $100

Monday, 22 March 2010 10:45
Written by Digital Times
Google TV ads allow you to upload your own ad from your own PC and get it played on national TV in the US. SlateV spent a total of $1,300 on its ad, creating, planning and buying. They uploaded it and it reached 1.3 million people on US national TV. Thousands also went to the [...]
Also posted in Adland, Campaigns | Leave a comment

Innovation emerges from entrepreneurial employees

Friday, 19 March 2010 11:56
Written by Stephen
In any recession, especially ones that look deep and ugly, it is the innovators that thrive and the wagon-circlers that fail. Generating good ideas is generally not the main problem for companies, the real challenge is successfully commercialising these ideas. According to Professor Peter Russo, founder and director of the Strascheg Institute for Innovation and [...]
Also posted in Business | Leave a comment

What connects people?

Friday, 5 March 2010 12:56
Written by Digital Times
Psychologists have tried for years to research the science of relationship chemistry and determine why people become friends, join groups and how people are attracted to each other, writes Sabina Piter. Traditionally, the first thing we notice when we meet people is their physical appearance. This aspect of connecting with others is lacking in the digital [...]
Also posted in Culture, Social Media | 3 Comments

A handy introduction to twitter

Monday, 22 February 2010 12:33
Written by Digital Times
Here at Digital Times we’ve been having a lot of conversations about twitter with non twitter users and light sceptics. Many still simply don’t get it and don’t see its value. With this in mind we thought it would be good to post this handy instructional video. Twitter can be whatever you want it to [...]
Also posted in Social Media | Leave a comment