-
-
Sign up to our newsletter
Categories
Category Archives: Digital Innovation
A risky campaign strategy that soared
2010 GTI Real Racing Video from Andrew Leshovsky on Vimeo.
On October 15, ‘09 the Mark VI VW Golf GTI was launched in the US. VW didn’t spend one single cent on print ad, banners or broadcast spots. Instead it created the ‘Real Racing GTI’ game application for the iPhone.
Users shared fastest laps by posting videos [...]
Also posted in Agency, Digital Marketing Leave a comment
The Irish IAB’s new CEO
The search for the new chief executive of the Irish IAB is over. Suzanne McElligot, a lecturer in marketing at the DIT, has been appointed to the position.
The IAB will represent the interests of Ireland’s growing digital media and marketing sectors. The first key piece of research to be published by the IAB will be [...]
Also posted in Digital Marketing, Research Leave a comment
RendezVu with you
NovaUCD-based e-learning company RendezVu has won the 2009 David Manley Emerging Entrepreneur Award.
RendezVu developed a next generation learning platform to to teach students different languages using virtual world and gaming technologies.
RendezVu was co-founded in 2008 by Paul Groarke and Garrett Hussey, both ex-Baltimore Technologies employees, and the company was the overall winner of NovaUCD’s 2008 [...]
Also posted in SaaS Leave a comment
RTÉ Player goes worldwide
RTÉ has landed a bit of a coup by becoming one of the first broadcasters in the world to launch a comprehensive international online TV catch-up service (RTÉ Player). Irish people across the globe can now catch up with a range of programmes that are cleared for international release. These include all RTÉ news, current [...]
Also posted in Online Publishers Leave a comment




Free business training and possible €30,000 grant
Written by Digital Times