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Category Archives: Digital Marketing
Online advertising continues to soar
It seems the onward march of online advertising continues with gusto. A new report by IPG’s Mediabrands’ Magna Global predicts online and digital media advertising will rise by over 12% in 2010 to $61 billion. The report also suggests global online advertising will rise by approximately 11% year-on-year through until 2015 when the sector will [...]
Also posted in Online Marketing 1 Comment
Ogilvy Ireland launches Neo
Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service.
“The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together to [...]
Also posted in Adland, Agency Leave a comment
RTÉ News Now is new content partner for Transvision
RTÉ News Now is the new content provider to Transvision, a large format out of home network of digital screens. RTÉ will deliver RTÉ News Now to screens in Heuston, Connolly, Pearse and Busaras. The content will be interspersed with advertising to the 1.7 million commuters that pass through the stations every two weeks.
The screens [...]
Posted in Digital Marketing 8 Comments
Digital advertising will rise by 50% in five years?
As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years.
“The next big wave will be consumers consuming more and more video on the web, and [...]
Also posted in Mobile Marketing, Search Leave a comment
Google appoints new head of agency channel for UK and Ireland
Written by Stephen