+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Electric Media lands eBay accounts
Ireland’s largest digital ad sales agency, Electric Media, has secured an exclusive deal to sell the combined eBay inventory for Ireland and the UK. Irish eBay traffic stands at 800,000 unique users with 51 million page impressions per month being generated. The deal with eBay.co.uk means its Irish inventory can be offered to its clients,...
Outdoor digital advertising worth €25m
The combined value of the ambient and digital out of home market in Republic of Ireland for 2011 is €24.6m. ‘Traditional’ ambient media such as trolley handles, Citybox and pub based media accounts for €21.8m of this total with digital out of home media being valued at €2.8m for 2011. These figures are part of...
Apple needs to be radical to build its mobile ad business
Apple has hired Todd Teresi, a former head of digital publishing at Adobe, to head its iAd mobile-advertising business ahead of a ‘major’ media announcement later this month. Speculating on Apple events has become a favourite sport of bloggers and tech writers. Most believe Apple will announce a new deal between it and America’s major...
Digital Marketing Institute opens office in Dubai
Dublin’s Digital Marketing Institute has launched a new operation in Dubai. The organisation aims to train and certify students in all aspects of digital marketing throughout the Middle East region. “Any of the digital marketing professionals we have spoken to here in the region – and we have spoken to a lot of them –...
A happy Christmas by Coke
Coca-Cola Philippines recently struck the right chord with a small digital ad campaign. A short film for the brand, showing how it helped three ex-pat Filipinos fly home for Christmas, went viral after it was shared across Facebook more than 240,000 times. The film was created by McCann Erickson Philippines. You can read more about...
DRG launches real-time ad solution – Admarket.ie
Digital Reach Group (DRG) has launched a new, real-time mobile and web advertising solution. Admarket.ie is a real-time bidding service that allows advertising to be purchased and served on the fly. Advertisers can bid on ad impressions as they are served rather than buying bulk ad impressions by category. This “brings a highly targeted approach...
WordPress launches WordAds – high quality ads for blogs
Blogging. A waste of time or just a form of self expression that some people crave? Either way there are very few bloggers who make money from their efforts. Why? Because most big advertisers don’t advertise on blogs (unless you create the next Mashable or aspire to be PerezHilton). Now, the planet’s most popular blogging...
Electric Media partners with world’s largest video ad network
Electric Media, Ireland’s largest digital advertising company, has announced a partnership with the world’s largest video ad network, BrightRoll. With a global reach of 120+ million unique viewers, and 38% of all online viewers in the UK, BrightRoll has access to more unique viewers online in the UK than YouTube, Sky and ITV combined. “Brightroll’s...
Pop-up shops for bloggers
Here at DT we really like this innovation from Swedish interior design retailer Lagerhaus (nothing to do with beer). Meet the world’s first pop-up shops for blogs. Rather than creating a pop-up shop on its Facebook page, Lagerhaus created a pop-up shop widget for blogs and then gave it to some influential interior design bloggers....
Blue Cube’s Lottery win
Blue Cube Interactive has won the digital strategy, project management, creative and design account for Lottery.ie after a competitive five way pitch. The digital agency will assist in the strategic development of the lottery on web, mobile and social channels. It will also project manage all elements of the web site development and hosting and...
Real time digital ad network enters Irish market
The real-time digital advertising network Jemm Group is entering the Irish market. The company is to form a partnership with Flashpoint Ireland and will be headed by Elaine Bresnan who will act as Country Manager for Ireland. Bresnan, who has extensive experience in the digital publishing sector, will work with Flashpoint’s commercial director and general...
In your face Barry
Barry’s Tea enjoyed some real fan engagement with its recent Facebook campaign. The campaign, devised by Thinkhouse PR, asked Barry’s Tea Facebook fans to change their Facebook profile pictures – a big ask by any standards. However, over 500 Facebook fans offered to rebrand their personal Facebook profile pictures with a Barry’s Tea branded one....
