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Mercedes-Benz, Ireland arrives on Facebook
Mercedes-Benz, Ireland has finally arrived on Facebook. Its first piece of Facebook marketing is an interactive movie called Drive & Seek. Mercedes-Benz says Facebook, “is expected to play an important role in appealing to a new generation of younger drivers for whom forthcoming models like the new A-Class will have a particular appeal”. To celebrate...
Recruiting pilots with QR codes
Aer Lingus recently ran an interesting recruitment campaign for its Cadet Pilot Training Programme. The airline ran a series of print ads on one Sunday (July 31st) across the national media in Ireland and NI. (The Sunday Times, Sunday Independent, Sunday Business Post, Sunday World, Sunday World NI and Sunday Life). This advert contained a...
Google’s latest mobile ad shows what can be done
Above is the video of the making of Google’s latest mobile ad for its Google Search app. The creative agency, Grow Interactive, used 3D printing technology to create the backdrop to ‘Uncover your world’. As the video shows, this was no easy or speedy task. The Google search app allows users to search for everyday...
Pay walls could become ‘ad walls’
The dreaded pay wall. Once a web user encounters one, it’s almost certain they will simply go somewhere else. However, a new ad startup in the US, DoubleRecall, aims to turn pay walls into advertising spaces and give consumers access to premium content once they engage with the … well … ‘ad wall’. Julien Coustaury,...
Tweet hunt begins for Electric Picnic tickets
ESB Electric Ireland has announced a real time ‘tweet hunt’ for tickets to this year’s Electric Picnic. ESB Electric Ireland is the energy partner to the Electric Picnic. The competition at www.facebook.com/electricireland gives people the chance to win tickets to Electric Picnic using a Facebook App with Live Google Map and combined tweets to reveal...
The search for the most globally connected people on Facebook
As part of its 160th celebrations, money transfer giant Western Union created Western Union World, which includes a new Facebook app called Your World which aims to find the world’s most networked individuals. Your World visualises Facebook users’ global connections and they receive a score that shows how globally connected they are. They can compare...
Cadbury’s augmented reality bars
Cadbury has released a new augmented reality Spots V Stripes game. The augmented reality Blipper app allows users to take part in a digital game when they view a Cadbury chocolate bar through a smartphone camera. Nice idea. If you’re ever stuck in a shop queue beside the chocolate bars, this could be enjoyable.
The hidden hearing heroes awards
The Irish Deaf Society has launched a new YouTube campaign for a new awards initiative which will highlight the achievements of those who are deaf or hard of hearing – the ‘Hidden Hearing Heroes Awards’. The campaign is translated into Irish sign language and explains the eight award categories available for entry, who can nominate...
eType Ireland rebranded as Flashpoint
Digital media house eType Ireland is to be re-named and rebranded as Flashpoint. The company’s new identity follows the completion of a share purchase agreement with joint-venture founder Media Initiatives Group (MIG) in February 2011. eType Ireland was co-founded by Ciaran Fitzgerald and Keith O’Reilly in 2008 to create and manage digital ad campaigns for...
New digital ad measurement tool from TNS
TNS’ new European partnership with Alenty, a digital ad measurement firm, claims to provide a new tool to better measure online ad effectiveness. The tool is called TNS Digital AdEffect (TDA). Most advertising ‘effectiveness’ is measured solely on ‘click-through’ rates or using cookies that only measure limited information and can fail to take into account...
Food guide dishes out more, using QR codes
Here’s one for food fans and gourmet tourists to Ireland, the Food Lovers’ Guide to Ireland, published by Good Food Ireland is now ‘digitally enhanced’ thanks to the inclusion of some smart QR codes. The guide publishes “a carefully selected collection of the best places to visit that are committed to using local Irish food”....
Microsoft reveals interactive NUads for Kinect Xbox 360
Yesterday at the Cannes International Festival of Creativity, Microsoft revealed NUads – an interactive ad platform for the Kinect Xbox 360. The idea is to transform TV ads into a service controlled by a viewer’s gesture and voice commands. If a viewer wants more information on an ad they see through Xbox Live they simply...
