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Typical, you wait for one recipe to come along and five appear
Kraft has become the first company to run digital touch screen advertising on bus shelters. A bus shelter on Charlotte Way/Harcourt Street allows those who interact with it to select and view ingredients for five different Philadelphia ‘Philly Heroes’ recipes. There’s also an option to email on all the details. Another shelter on Leeson Street...
i-Believe appointed digital sales agency for UTV Radio
UTV Radio has chosen i-Believe as its digital sales agency. i-Believe will sell advertising across UTV Radio’s stable of websites and smartphone applications. The UTV Radio sites that i-Believe will represent include FM104 & Q102 in Dublin, Cork’s 96FM and C103, Beat 102-103 in Waterford, Limerick’s Live 95FM and LMFM. UTV Radio launched its ‘Urban...
Be the tour guide – Tourism Ireland’s latest campaign
Following the Queen’s visit to Ireland, Tourism Ireland is keen to promote Ireland to potential British tourists. Its first campaign involves ‘Nick & Sam’ on a road trip around Ireland. Nick & Sam, two British ‘tourists’, will travel from Belfast to Cork with no fixed route and will be guided by suggestions sent in by...
A Jim’ll fix it for the digital age
Corona Extra and MTV have launched a new Facebook contest at European level. The premise is simple, a kind of ‘Jim’ll fix it’ for the digital age. The winner will be given the opportunity to make a dream come true. An “extraordinary experience” will become reality, and that experience will be recorded and broadcasted on...
Online comparison market to become more competitive
A UK utility comparison behemoth is entering the Irish market. uSwitch, a telephony and online switching service for consumer bills, has been in business for ten years in the UK and now hopes to capitalise on the relatively underdeveloped Irish market. The Irish office will be headed up by Eoin Clarke and he had this...
Independent Digital wants more video
Independent Digital has launched an online Video Management System (VMS) to attract more users but also to facilitate more video display ads. The VMS means Independent Digital can offer advertisers/brand managers the ability to target their video campaigns by audience profile. New video advertising formats including text ads, MPUs and leaderboards will be offered to...
The horse and rider – Mazda’s new interactive stories campaign
Mazda’s first ever brand campaign in Ireland has digital creative at the heart of it. A total of eight videos were developed to tell a number of stories about how Mazda has borrowed from Japanese history and culture to think differently when building cars. The stories are available to view at www.mazda.ie/stories. One concerns the...
QR codes and the quarter finals
Heineken, using QR codes in the national press, is offering video previews of the Heineken Cup quarter finals for this weekend’s matches. Fans can scan the codes that will appear across print media to download a video preview of the weekend’s rugby action with punditry from Malcolm O’Kelly and Bernard Jackman. With two Irish teams,...
Digital marketing for SMEs – a start
O2 has announced a series of free webinars aimed at its SME customers. The first business ‘Ideascast’ webinar will be an introduction on how SMEs can use digital marketing and is presented by Arabella Judd from Irish digital agency, Radical. It will take place on O2.ie on April 7th at 1 pm and will be...
eightytwenty/interactive joins Havas
Irish digital agency, eightytwenty/interactive has joined Havas Worldwide’s global digital network 4D and will now be known as eightytwenty/4D. Clients of eightytwenty/4D include Bank of Ireland, Toyota, The Irish Times, Meteor, Colgate, RTÉ, Grafton Recruitment, Irish Distillers, FAI, Munster Rugby and Unilever. eightytwenty’s founders, David Connor and David O’Leary will continue to manage the business....
The content becomes the ad
US clothing brand Dickies is well known amongst the hipster community – it’s urban, it’s edgy and it’s not A&F. The brand is also quite good at marketing itself and its latest marketing exercise comes in the form of an iPad app. As well as showcasing the brand’s 2010 Autumn/Winter collection it “features images by...
Social Media in Ireland – a key stats synopsis
We came across this video that was put together by Piaras Kelly and Eoin Dowling at Edelman Dublin. It’s a very good synopsis of where we, the Irish, stand when it comes to using social media.
