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Irish Heineken ad gets first outing on Facebook
Heineken’s new ad titled ‘Brief Encounter’ will premier tonight (Tuesday 15th March at 7pm) on Facebook. This is the first execution from a new campaign developed by Heineken with Irish ad agency Rothco. The new campaign featuring the brand’s new global tag line ‘Open Your World’ will air in Ireland this month before being rolled...
St. Paddy’s g’Day
Tourism Ireland in Sydney has launched a St Patrick’s campaign on Facebook and Twitter, called ‘How Green Will You Go?’ along with a new app to help people ‘turn themselves green’. Last year, Tourism Ireland turned the Sydney Opera House green for the day. “We are taking every opportunity to exploit the unique opportunity that...
Omnicom’s digital deals deliver precision
The advertising world has just become much more ‘accurate’. Global advertising firm Omnicom will now have access to consumer data supplied by Microsoft, Yahoo! And AOL. The planning arms of the ad firm, PHD and OMD, have gained the ability to deliver highly-targeted ad campaigns based on consumers’ gender, age and location. The new partnerships...
Ireland fifth most popular country on Facebook
Ireland is now the fifth most popular tourism destination in the world on Facebook. Australia leads the ‘most popular country on Facebook’ list with 1.4 million fans. New Zealand is next with 310,000, then Spain (280,000), Croatia (260,000) and then Ireland (250,000). Tourism Ireland actively uses social media to entice potential holidaymakers to come and...
Digital giants continue to devour the market
According to the latest eMarketer report on the US digital market, Google will continue to dominate search ads in the US despite the alliance of Microsoft’s Bing and Yahoo. The research firm predicts Google will gobble 75% of the $15 billion U.S. search-ad market, up from 71% last year. Microsoft will still increase its share...
Digital media award winners
Congratulations to all those who walked away with gongs at the recent Satellite Broadband Ireland Digital Media Awards. Martello Media picked up the 2011 Grand Prix for a project with the Glasnevin Museum. Martello created the world’s first interactive cemetery museum, to show the social, historical, political and artistic development of modern Ireland through the...
The great digital debate
The first Digital Debate of #ge11 (General Election, 2011) goes live today. Organised by Newstalk and YouTube, listeners and users can pose questions to the main party leaders. The top 10 questions, as voted for by the public will be sent to each leader who will upload their video response to the questions asked. A...
Eye pods for Dundrum
CBS Outdoor is to launch Ireland’s largest digital advertising platform at Dundrum Town Centre. The media owner has created a new architecturally designed Pod structure to carry the ads. Each Pod will house high definition LCD screens, which have the capacity to run an array of digital advertising content. CBS Outdoor will launch the platform...
Google’s crystal ball – by 2015 …
As Google prepares to launch its own social network (GoogleMe?) it has revealed just how important it feels social media is and its relationship with digital advertising. Here are Google’s insights into the future of digital advertising – its predictions for 2015. * 50% of ad campaigns will include video ads bought on a cost-per-view...
Devises left smarting in iPhone’s wake
A blog that we frequnetly visit, the excellent freakonomics hosted on the New York Times website, alerted us to another feather in the bow for iPhone users. They are having more sex than those who use a Blackberry or phones run using Android. The analysis was carried out by OKCupid, an online dating site in...
