+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Just log on and make money
Online insurance broker 123.ie claims it has increased its online sales in the past year by over 159% using Google Adwords alone. Employing digital agency BARK, the company decided to leverage new advertising channels in addition to the more traditional TV, Radio and print media. Such was the success of its online advertising campaign, 123.ie has decided...
Putting the person in ‘personalised advertising’
With the large increase in personalised services, people now expect personalised, timely content. They are less tolerant of irrelevant content; viewing it as intrusive and unpleasant, says Dr. Evelyn Balfe. However, you’d be amazed how demographic targeting often misses the point. Individuals are not stereotypes. The ability to personalise advertisements according to the preferences of...
The mobile web’s first baby steps
It has often been said that the future of media is mobile and the future of advertising will follow the media. However, the gestation period for the mobile web has been a slow and often painful experience. Now that it has been born with a smart phone in one hand and an iPad in the...
Advertisers can use third party trademarks in their Google ad text
Google has announced it will allow Irish, UK and Canadian advertisers to use trademarks within their ad text. “These advertisers include resellers, sellers of component, replacement or compatible parts corresponding to the trademark and informational sites,” says Google. Last year Google changed its trademark policy in the U.S. to allow advertisers to use third party...
Google appoints new head of agency channel for UK and Ireland
Google has appointed Martin Murray as head of agency channel for the UK and Ireland. In his new position, Murray will lead the Google sales team to support media, creative and digital agencies in the delivery of online marketing solutions to their clients.
Online advertising continues to soar
It seems the onward march of online advertising continues with gusto. A new report by IPG’s Mediabrands’ Magna Global predicts online and digital media advertising will rise by over 12% in 2010 to $61 billion. The report also suggests global online advertising will rise by approximately 11% year-on-year through until 2015 when the sector will...
Ogilvy Ireland launches Neo
Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service. “The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together...
Digital advertising will rise by 50% in five years?
As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years. “The next big wave will be consumers consuming more and more video on the web,...
Tourism Ireland increases digital spend and gets results
Tourism Ireland has significantly increased its online marketing spend and the results are positive. “Tourism Ireland has increased its digital marketing activity across the world and we now invest approximately 27% of our total marketing budget online,” says Brian Harte, Tourism Ireland’s Head of eMarketing. New figures show that visits to discoverireland.com websites and microsites...
Unilever to double its digital ad spend
The FMCG giant Unilever says it will double its online ad spend this year and delve much deeper into social media. While the rise of Facebook and Twitter has caused enormous challenges for many brands trying to engage with their target audience in a meaningful way, Unilever insists it must follow its audience online. “Unilever...
