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Ogilvy Ireland launches Neo
Ogilvy Ireland has launched Neo, an enhanced digital service within the group providing “comprehensive digital solutions”. The Neo model combines creative, digital technology and media as one service. “The launch of Neo is the next phase in our digital offering. Neo doesn’t conform to silos, but brings brand awareness, digital media and analytics data together...
Digital advertising will rise by 50% in five years?
As the top Google executives gather in Hertfordshire, England for their annual Zeitgeist conference, Nikesh Arora, the company’s president of global sales told the Telegraph newspaper that online advertising will increase by a whopping 50% in the next five years. “The next big wave will be consumers consuming more and more video on the web,...
Tourism Ireland increases digital spend and gets results
Tourism Ireland has significantly increased its online marketing spend and the results are positive. “Tourism Ireland has increased its digital marketing activity across the world and we now invest approximately 27% of our total marketing budget online,” says Brian Harte, Tourism Ireland’s Head of eMarketing. New figures show that visits to discoverireland.com websites and microsites...
Unilever to double its digital ad spend
The FMCG giant Unilever says it will double its online ad spend this year and delve much deeper into social media. While the rise of Facebook and Twitter has caused enormous challenges for many brands trying to engage with their target audience in a meaningful way, Unilever insists it must follow its audience online. “Unilever...
Free digital advice at the Digital Café
We came across an interesting initiative from io Advertising. On Thursday April 15th the agency will host a digital café in Stephen’s Green shopping centre. The plan is to offer free digital marketing advice to SMEs, entrepreneurs, and non-profit organisations. “Large corporates and brands can afford to educate their marketing departments about developments in digital...
Online branding – the time is now
The Interact Congress (www.interactcongress.eu) on June 2nd and 3rd in Barcelona, organised by IAB Europe, has confirmed many big name participants. Google, Mindshare, R/GA and Yahoo!, AB-InBev and HSBC will join the event to discuss ‘Online branding – the time is now’. Carlo d’Asaro Biondi, VP Southern Europe, Google will discuss the company’s vision of...
Display ads work better in Europe than in the US
Online display ads are more effective in the EU than in the US, says new research by comScore. ‘How Online Advertising Works: Whither the Click in Europe’ is the title of the new study that found web users in the EU are 72% more likely to visit an advertised site, having being exposed to display...
Another deal done for the IAB Ireland
DoneDeal.ie, the largest Irish classified ads site is the latest member of IAB Ireland (Interactive Advertising Bureau Ireland.)
The goal of the IAB is to promote the use of digital advertising in Ireland. IAB Ireland’s founding (and funding) nine partners are: Crimtan, Daft Media, Eircom, Google, Microsoft Advertising, RTE, The Irish Times, Trader Media Group...
Electric Media now largest Irish digital sales house
The Irish digital advertising industry’s largest consolidation to date has occurred. Electric Media has acquired the assets of Sales Online. Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson. Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell...
