Category: Marketing

It makes sense for two big Irish online publishers to share a sales team

Independent Digital will sell Ryanair.com ads

By: May 20, 2013
@TheTweeties2013 - coming to a Dublin venue in October

Who inspires you on Twitter? Who should win a Tweetie?

By: May 19, 2013
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Although QR codes have appeared in advertising, media and packaging in recent years, these have to date been mostly ‘static’ codes providing a connection to a website with little ‘intelligence’ built into the code itself

Púca develops smartphone promotion for Fyffes

By: May 3, 2013
The big question for fans of Twitter is – what will Twitter look like now the advertising flood gates have opened?

Will Twitter advertising unleash an ocean of bile into your stream?

By: April 30, 2013
The Heineken Social Tracker will listen to Twitter and use this data to drive large-scale visual animations projected onto a purpose built set in Dublin city centre on Heineken Cup final weekend

Social sentiment project unleashed for Heineken Cup

By: April 30, 2013
'Attendees also have an opportunity to test their mettle and get noticed by working on a live brief' - Alexis Bouckaert of eighty:twenty is joined by advertising & digital communications postgraduate students Janice Valentine and Dave Hurley at the launch of the event

Portfolio Lab seeks creative talent for the ad industry

By: April 29, 2013
Seeing is believing

Irish pay more attention to ads on premium Irish websites

By: April 26, 2013
Mark Zuckerburg wielding a hurley during a visit to Facebook's Dublin office

Ireland’s love affair with Facebook, Twitter and LinkedIn

By: April 25, 2013
The US Presidential election as well as the Olympics in 2012 would have helped boost TV ad spend in the US and Europe

TV remains king of the ad world but digital is rising

By: April 19, 2013
‘The war for digital talent is one of the biggest challenges businesses in Ireland face as demand for qualified and experienced people far outstrips supply,’ Ian Dodson, CEO of the DMI

New 180 day digital marketing postgrad launched

By: April 15, 2013
Oscar winning Les Miserables spent a total of €71,244 on OOH in January 2013

Out of home ad spend sees slight increase

By: April 12, 2013
In the last six months, 20 more of the UK’s top 100 advertisers have produced mobile-optimised websites; 4G mobile ultra-broadband is enabling a new era of richer content consumption and tablets are being predicted to outsell PCs in 2013

Mobile rises as digital adspend in UK hits £5 billion

By: April 10, 2013
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