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Could self-service ads on Twitter kill its soul?
Twitter’s long-awaited ‘self-service’ ad system has been launched in the US. It will now allow small business advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. However, the service is only available to advertisers who accept or use American Express cards and is only open to the first come...
Aertv.ie launches movie channel
The free online TV service, Aertv.ie has launched a new, art house movie channel. Aertv Movies will be sponsored by Jameson, and coincides with the launch of this year’s Jameson Dublin International Film Festival (JDIFF). The new channel will show ten Irish shorts over ten days – all have been screened at past Dublin International...
Coca-Cola launches global Olympics ad campaign
Coca-Cola has launched the global advertising for the brand’s Move to the Beat™ London 2012 Olympic Games campaign. Created by Mother London, the first edits to be released are the Coca-Cola global commercials for the Olympic Games. Four films have been created including 30 and 60 second formats, as well as two long form films...
Apple’s iAds in serious trouble?
Remember when Apple launched iAd? It was April 2010 and Steve Jobs (below) took to the stage to explain Apple’s vision for mobile ads. The iAd platform initially wowed many in advertising, promising rich, video-led, immersive experiences for consumers. There would be ads within apps, created using HTML5 – a new era is advertising dawned....
Tania Banotti appointed CEO of IAPI
The professional institute for advertisers in Ireland, Institute of Advertising Practioners (IAPI), has announced the appointment of Tania Banotti as its new chief executive officer. Banotti joins from Theatre Forum Ireland where she held the position of chief executive since 2003. Reporting to Liam McDonnell, President of IAPI, Banotti’s role is to increase IAPI’s profile...
The future of marketing in Ireland – let’s start with 2012
One of the key drivers of any economy is the marketing sector. Marketing drives sales and sales drive employment. “The Irish advertising market has been hit by a sledge hammer over the last four years and it is hampering the nation’s economic recovery,” says Alan Cox, chief executive of Core Media Group. You can read...
Seeking social entrepreneurs – €10,000 on offer
If you have a business (or a business idea) and are committed to sustainability, then you’re what’s known as a [potential] social entrepreneur. The latest prize fund made available for European social entrepreneurs comes from Ben & Jerry’s, the ice cream brand. The brand is looking for five socially responsible entrepreneurs from across Europe to...
Electric Media lands eBay accounts
Ireland’s largest digital ad sales agency, Electric Media, has secured an exclusive deal to sell the combined eBay inventory for Ireland and the UK. Irish eBay traffic stands at 800,000 unique users with 51 million page impressions per month being generated. The deal with eBay.co.uk means its Irish inventory can be offered to its clients,...
Think you’re the future? Want a job in communications?
Youth communications agency Thinkhouse is hosting a ‘Future thinkers day’ in Dublin, on Tuesday, January 31 in a bid to secure the right candidate for a job on offer at the agency. The agency says the event is open to people “from all walks of life, any creative or media discipline, at any level of...
Outdoor digital advertising worth €25m
The combined value of the ambient and digital out of home market in Republic of Ireland for 2011 is €24.6m. ‘Traditional’ ambient media such as trolley handles, Citybox and pub based media accounts for €21.8m of this total with digital out of home media being valued at €2.8m for 2011. These figures are part of...
Irish Government ‘threatens Ireland’s digital economy’
A junior Minister of the current government intends to bring through the Dáil a new law that ‘threatens Ireland’s digital economy’. The law is being enacted by ministerial order. It is not being debated in the Dáil. The law closely resembles the SOPA Bill that was defeated recently in the US. Essentially the legal amendment...
Jameson renews sponsorship of film festival
Jameson is to renew its sponsorship of the Jameson Dublin International Film Festival (JDIFF) for the next three years. The festival is 10 years old this year and will present over 130 films over eleven days in cinemas and film venues throughout the capital. “Cinema is an intrinsic part of our global marketing strategy for...
