+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Electric Media lands eBay accounts
Ireland’s largest digital ad sales agency, Electric Media, has secured an exclusive deal to sell the combined eBay inventory for Ireland and the UK. Irish eBay traffic stands at 800,000 unique users with 51 million page impressions per month being generated. The deal with eBay.co.uk means its Irish inventory can be offered to its clients,...
Blippar – QR codes on steroids – augmented reality advertising
We have been watching with interest how the new print/online technology Blippar is being used by brands to advertise creatively in print while also integrating direct response marketing. Blippar is an application you need to download to your smartphone or tablet. Once it is activated you can hover the camera function over a page (usually...
Ho ho ho app
Here’s a fun little app created by digital ad agency Refresh in time for the Christmas gift-giving season. The Secret Santa app allows the person tasked with arranging the Secret Santa or Kris Kindle – either for family or work – to manage the entire process electronically. “Normally with Secret Santa – or Kris Kindle...
Blue Cube’s Lottery win
Blue Cube Interactive has won the digital strategy, project management, creative and design account for Lottery.ie after a competitive five way pitch. The digital agency will assist in the strategic development of the lottery on web, mobile and social channels. It will also project manage all elements of the web site development and hosting and...
New MD at Cawley Nea
Deirdre Waldron is the new managing director of the Cawley Nea\TBWA group of companies, replacing Brian Swords who is taking up a senior position with sister agency TBWA\Shanghai, the network’s agency in China. Waldron was previously MD of Agency.com, the group’s digital agency. Brian Swords first joined the advertising firm in 1993 and became managing...
Real time digital ad network enters Irish market
The real-time digital advertising network Jemm Group is entering the Irish market. The company is to form a partnership with Flashpoint Ireland and will be headed by Elaine Bresnan who will act as Country Manager for Ireland. Bresnan, who has extensive experience in the digital publishing sector, will work with Flashpoint’s commercial director and general...
eType Ireland rebranded as Flashpoint
Digital media house eType Ireland is to be re-named and rebranded as Flashpoint. The company’s new identity follows the completion of a share purchase agreement with joint-venture founder Media Initiatives Group (MIG) in February 2011. eType Ireland was co-founded by Ciaran Fitzgerald and Keith O’Reilly in 2008 to create and manage digital ad campaigns for...
Leo Burnett appoints new head of digital
Leo Burnett, Dublin, has appointed Emer McHugh as its new head of digital. The agency, with close to 30 staff, says it now offers a fully-integrated digital business. Previously, McHugh was Deputy MD of Initiative media and director of its digital division. She is a graduate of the DIT and has over 15 years experience...
Typical, you wait for one recipe to come along and five appear
Kraft has become the first company to run digital touch screen advertising on bus shelters. A bus shelter on Charlotte Way/Harcourt Street allows those who interact with it to select and view ingredients for five different Philadelphia ‘Philly Heroes’ recipes. There’s also an option to email on all the details. Another shelter on Leeson Street...
i-Believe appointed digital sales agency for UTV Radio
UTV Radio has chosen i-Believe as its digital sales agency. i-Believe will sell advertising across UTV Radio’s stable of websites and smartphone applications. The UTV Radio sites that i-Believe will represent include FM104 & Q102 in Dublin, Cork’s 96FM and C103, Beat 102-103 in Waterford, Limerick’s Live 95FM and LMFM. UTV Radio launched its ‘Urban...
Let’s talk about the weather
Irish agency Creative Inc won an international tender to rebrand EUMETSAT, a European agency involved in monitoring weather, and the environment from space. EUMETSAT was formed in 1986 with the primary task of monitoring weather, climate and the environment from space. Creative Inc won an international tender to design a new corporate style for all...
All Ireland Marketing award winners 2011
The winners of the All Ireland Marketing awards for 2011 have been announced. Denis O’Brien was at the gala event in the Burlington Hotel, Dublin to receive the All Ireland Marketing Champion award. He discussed Ireland’s economic melt down with honesty and frankness and praised Justice Honohan for his comments on debt pressures leading to...
