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Let’s talk about the weather
Irish agency Creative Inc won an international tender to rebrand EUMETSAT, a European agency involved in monitoring weather, and the environment from space. EUMETSAT was formed in 1986 with the primary task of monitoring weather, climate and the environment from space. Creative Inc won an international tender to design a new corporate style for all...
All Ireland Marketing award winners 2011
The winners of the All Ireland Marketing awards for 2011 have been announced. Denis O’Brien was at the gala event in the Burlington Hotel, Dublin to receive the All Ireland Marketing Champion award. He discussed Ireland’s economic melt down with honesty and frankness and praised Justice Honohan for his comments on debt pressures leading to...
eightytwenty/interactive joins Havas
Irish digital agency, eightytwenty/interactive has joined Havas Worldwide’s global digital network 4D and will now be known as eightytwenty/4D. Clients of eightytwenty/4D include Bank of Ireland, Toyota, The Irish Times, Meteor, Colgate, RTÉ, Grafton Recruitment, Irish Distillers, FAI, Munster Rugby and Unilever. eightytwenty’s founders, David Connor and David O’Leary will continue to manage the business....
Omnicom’s digital deals deliver precision
The advertising world has just become much more ‘accurate’. Global advertising firm Omnicom will now have access to consumer data supplied by Microsoft, Yahoo! And AOL. The planning arms of the ad firm, PHD and OMD, have gained the ability to deliver highly-targeted ad campaigns based on consumers’ gender, age and location. The new partnerships...
H+A MARKETING + PR buys Impact Media
H+A Marketing + PR has announced its acquisition of Impact Media. The combined business will employ 36 people, bringing together a portfolio of national and international clients, with a combined revenue of approximately €5 million. Impact Media will trade as a division of the newly expanded H+A. Headquartered in Cork, H+A Marketing + PR currently...
Smart phones changing way we commute
New technologies and the spread of smart, mobile devices are transforming the way people travel and commute. CBS Outdoor International commissioned a survey called ‘Europe on the Move’ to better inform it of outdoor advertising strategies and see how consumers interact with out of home media. The most obvious finding was how smart phones are...
Publicis installs The Hive
The Hive, a small, creative agency founded by Jimmy Murphy in 2006 will be integrated into Publicis QMP with immediate effect. “We share a very similar creative culture with Publicis QMP and I believe they have led the way in creating an agency model for the digital age. It makes sense for us to connect...
Stamping out the counterfeiters
Counterfeiting in China is so endemic it is an enormous part of the country’s manufacturing sector. Counterfeiting is in the nation’s DNA and the government seems powerless to stem the illegal industry’s rise. Brand owners, especially those who own luxury brands, lost the battle against the fakers many years ago. From China you can buy...
An elegant ad for film buffs
Really like this new ad for BBC radio 4’s ‘Film Season’. How many films are referenced? Can you name them all? Also, the soundtrack to the ad – is it a mash-up of the theme tunes from ‘Betty Blue’ and ‘Withnail & I’? Or is it just ‘Withnail & I’. One for the film buffs...
Adforce.ie wins BBC.com contract
Mobile and web advertising network, Adforce.ie, has won the ad sales contract for BBC.com in Ireland following a competitive pitch. The contract covers sales across BBC.com and the BBC.com mobile site from this month. BBC.com has 1.5 million unique users in Ireland, and currently generates over 23 million page views each month. Isla Macleod BBC.com...
‘Gift Grub’ app hits number one in a couple of days
The Gift Grub iPhone app has reached number one in the App Store. Released last Friday, it was designed and produced by Dublin agency Refresh. Ciaran O’Reilly, MD of the agency said, “When we started working on an the app for Gift Grub, we had high hopes that it might make at least the top...
