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DRG launches real-time ad solution – Admarket.ie
Digital Reach Group (DRG) has launched a new, real-time mobile and web advertising solution. Admarket.ie is a real-time bidding service that allows advertising to be purchased and served on the fly. Advertisers can bid on ad impressions as they are served rather than buying bulk ad impressions by category. This “brings a highly targeted approach...
WordPress launches WordAds – high quality ads for blogs
Blogging. A waste of time or just a form of self expression that some people crave? Either way there are very few bloggers who make money from their efforts. Why? Because most big advertisers don’t advertise on blogs (unless you create the next Mashable or aspire to be PerezHilton). Now, the planet’s most popular blogging...
Electric Media partners with world’s largest video ad network
Electric Media, Ireland’s largest digital advertising company, has announced a partnership with the world’s largest video ad network, BrightRoll. With a global reach of 120+ million unique viewers, and 38% of all online viewers in the UK, BrightRoll has access to more unique viewers online in the UK than YouTube, Sky and ITV combined. “Brightroll’s...
Pop-up shops for bloggers
Here at DT we really like this innovation from Swedish interior design retailer Lagerhaus (nothing to do with beer). Meet the world’s first pop-up shops for blogs. Rather than creating a pop-up shop on its Facebook page, Lagerhaus created a pop-up shop widget for blogs and then gave it to some influential interior design bloggers....
Blue Cube’s Lottery win
Blue Cube Interactive has won the digital strategy, project management, creative and design account for Lottery.ie after a competitive five way pitch. The digital agency will assist in the strategic development of the lottery on web, mobile and social channels. It will also project manage all elements of the web site development and hosting and...
Real time digital ad network enters Irish market
The real-time digital advertising network Jemm Group is entering the Irish market. The company is to form a partnership with Flashpoint Ireland and will be headed by Elaine Bresnan who will act as Country Manager for Ireland. Bresnan, who has extensive experience in the digital publishing sector, will work with Flashpoint’s commercial director and general...
In your face Barry
Barry’s Tea enjoyed some real fan engagement with its recent Facebook campaign. The campaign, devised by Thinkhouse PR, asked Barry’s Tea Facebook fans to change their Facebook profile pictures – a big ask by any standards. However, over 500 Facebook fans offered to rebrand their personal Facebook profile pictures with a Barry’s Tea branded one....
Mercedes-Benz, Ireland arrives on Facebook
Mercedes-Benz, Ireland has finally arrived on Facebook. Its first piece of Facebook marketing is an interactive movie called Drive & Seek. Mercedes-Benz says Facebook, “is expected to play an important role in appealing to a new generation of younger drivers for whom forthcoming models like the new A-Class will have a particular appeal”. To celebrate...
Recruiting pilots with QR codes
Aer Lingus recently ran an interesting recruitment campaign for its Cadet Pilot Training Programme. The airline ran a series of print ads on one Sunday (July 31st) across the national media in Ireland and NI. (The Sunday Times, Sunday Independent, Sunday Business Post, Sunday World, Sunday World NI and Sunday Life). This advert contained a...
Google’s latest mobile ad shows what can be done
Above is the video of the making of Google’s latest mobile ad for its Google Search app. The creative agency, Grow Interactive, used 3D printing technology to create the backdrop to ‘Uncover your world’. As the video shows, this was no easy or speedy task. The Google search app allows users to search for everyday...
Pay walls could become ‘ad walls’
The dreaded pay wall. Once a web user encounters one, it’s almost certain they will simply go somewhere else. However, a new ad startup in the US, DoubleRecall, aims to turn pay walls into advertising spaces and give consumers access to premium content once they engage with the … well … ‘ad wall’. Julien Coustaury,...
Tweet hunt begins for Electric Picnic tickets
ESB Electric Ireland has announced a real time ‘tweet hunt’ for tickets to this year’s Electric Picnic. ESB Electric Ireland is the energy partner to the Electric Picnic. The competition at www.facebook.com/electricireland gives people the chance to win tickets to Electric Picnic using a Facebook App with Live Google Map and combined tweets to reveal...
