+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Aspiring creatives get a chance to impress – Portfolio Night 10
Fancy yourself as the next Don Draper, without the alcoholism and shattered emotional life of course? It’s that time of year again when budding creatives from around the globe try and impress the leading advertising creative directors with their bulging portfolios. Portfolio Night is the world’s largest simultaneous advertising portfolio review event and takes place...
Skype slams Facebook and Twitter in billboard campaign
Skype is the latest digital giant to target its competitors with a negative ad campaign. The “It’s Time for Skype” campaign launched in Britain and the US this week mocks the impersonal nature of social media messages and tries to encourage people to talk to each other instead. Twitter and Facebook are directly targeted on...
The seven ages of Tom – a Google+ TV ad
Google’s first British TV ad for its flegling social experiment, Google+, has been created. A nice piece of work it is too. Very similar in theme to Facebook’s ‘Timeline’ ads which show how a person’s life can be shared online using a social network. Narrated by Benedict Cumberbatch, the ad recites the famous lines from...
Thinkhouse joins global network
Thinkhouse, an Irish youth communications agency, has joined thenetworkone – a network of independent agencies around the world. thenetworkone is the largest global network of independent communication agencies with 400 agencies in 84 countries. “thenetworkone allows us share best-in-class social media, digital and public relations practice with like-minded, independent agencies globally, ensuring Thinkhouse remains on...
Nokia attacks Apple and Google with new negative ad campaign
Nokia has released a controversial new negative ad campaign in an attempt to break Apple and Google’s stranglehold on the smartphone market. The campaign titled ‘Smartphone Beta Test’ suggests current non-Nokia phones are only fit for beta features in a series of mock hidden camera videos inside the boardrooms of supposed smartphone designers. The video...
![How to use Twitter to promote your small business [video]](http://www.digitaltimes.ie/wp-content/uploads/2012/03/twitter-office-wall-art-1-290x290.jpg "How to use Twitter to promote your small business [video]")
How to use Twitter to promote your small business [video]
Thinking of using Twitter to promote your business? Want to know what’s involved and how to do it? Check out the video below. It will be interesting to see if Twitter can make these tools (promoted accounts and promoted tweets) a success. It will all depend if small businesses, not big brands, find any value...
Google’s new display ad strategy
Google is attempting to overhaul the online display ad ecosystem by making it easier for advertisers to buy and track display ads on its network. It will be interesting to see if this new ‘display Adwords’ interface is any good. The ‘old’ Adwords interface is at best clumsy and at worst useless, although it has...
Digital advertisers to flock to Barcelona for Interact 2012
The leading lights from the world of digital advertising will gather in Barcelona on May 30th – 31st at Interact 2012. This year’s theme is ‘The Digital Brandscape’ and a full schedule for the event was announced today by co-ordinators IAB Europe. The keynote speakers on the main conference day on 31st May include Peter...
Irish communications consortium wins €40m EC contract
Irish communications consortium ASCENT Communications has won a “multiple framework contract with the European Commission’s Directorate-General for Enterprise and Industry (DG Enterprise and Industry)”. WHPR won the contract along with joint partners Animo Communications and Conference Partners. The three firms will work together as ‘ASCENT Communications’. The work will be around “promoting the sustainable competitiveness...
Electric Media to sell ads on Skype
Digital ad firm Electric Media has landed a contract to sell advertising space on the Skype website. Microsoft, the owner of Skype, says the agreement will allow Irish brands and advertisers to reach a large and growing global audience through the Skype website. Skype currently has over 244 million subscribers and is nine years old....
Should Facebook re-think its mobile ad strategy?
With smartphone usage up 150% year-on-year and showing no signs of slowing, advertisers are keen to target and make money from their owners. However, there’s a problem – according to recent surveys people don’t like ads interrupting their smartphone experience. Facebook’s new mobile advertising platform, called the ‘Premium Reach Generator’, is an application that allows...
New e-commerce solution for the tablet age
Online marketing firm Zmags has just launched a product that will allow retailers create a shopping environment for iPad and smartphone users. It’s a new e-commerce solution called ‘Convergence’ that could work well for retailers of all kinds who want to engage with consumers in the social and mobile world. “Most retailers have treated the...
