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vStream brings John Jameson to life
vStream Digital Media was recently commissioned by Jameson to work with UK agency Contagious, to “bring the story and character of John Jameson and his Dublin distillery to life”. The 11-minute film, now complete, will be seen by visitors as part of the Jameson distillery tour in Dublin. “Such a project necessitated bringing the very...
Aertv.ie launches Irish sports channel
Aertv and the multimedia news agency Ballywire have teamed up to launch Aertv Sports. Aertv Sports will have a particular emphasis on Irish sporting communities. One target audience of the new channel is the Irish diaspora who are looking to support home teams from around the globe. Extreme sport features from Red Bull TV will...
Storyful teams up with Demotix
The social media driven news agency Storyful has teamed up with user generated photo and video curator Demotix to create a novel newswire service. The channel will deliver a stream of ‘high-value and rights-cleared’ images and video to news organisations. Demotix’s content will be available on a dedicated channel on StoryfulPro, the subscription section of...
Media rich mobile solution for Irish advertisers
Irish advertisers and online publishers now have a new ‘mobile rich media’ option should they require one. Irish agency Adforce.ie has teamed up with Medialets, a rich media ad platform, to offer advertisers more engaging options for response from customers. Rich media features include video content and image galleries to social media integration, click-to-call buttons...
Click to call ads on Skype – will they bother you?
When Microsoft bought Skype for $8.5 billion in October 2011, many senior tech heavyweights questioned why it paid so much and also why it ‘really’ wanted the technology. As it turns out, Microsoft bought Skype because it saw the online video phone service as a potential ad platform. In February this year, Microsoft Advertising confirmed...
Ireland’s top media stars on Twitter
98FM recently launched its Twitter-O-Meter, a fun tool to see what DJs are generating the most traffic on the social media site. With this in mind we have put together a list of Ireland’s top ten media tweeters (which is dominated by radio presenters) ranked in order of followers – as well as a list...
Bands can win a recording session with ‘Unsigned and Online’
Unsigned and Online is a new nationwide competition from Microsoft and MUZU TV designed to promote independent Irish music online. Unsigned bands are invited to use a suite of Microsoft products, social networking and a smart online presence to promote their band, to rise up though the MUZU TV leader board. The band that secures...
New mobile ad agency Yappy launches
A new mobile advertising agency, Yappy, has been launched by digital ad solutions agency Electric Media. The new agency will offer advertisers and brands a range of ad solutions across both smartphone and tablet devices. “100% of the agencies that we spoke with are anticipating a huge increase in mobile advertising spend in the next...
Epson’s 3D Moverio glasses reviewed
Epson has just released its first generation of see through multimedia glasses, the Moverio BT-100, and we got a pair into the office to try out. The first thing that strikes you about the glasses is that they are quite bulky and incredibly ugly. In a consumer world filled with beautiful Apple devices, this is...
Online media main source of tech news but print still popular
Unsurprisingly senior IT executives are consuming most of their technology news through online media. According to the 2012 annual technology market survey conducted by Eurocom Worldwide, 78% of respondents say that they mainly get their technology news fix from online media. Social media is a distant second most popular source on 42% but traditional media...
Internet users more likely to trust Irish sites over social media
Irish Internet users are over three times as likely to trust Irish content sites compared to social networks and almost twice as likely to trust content over portal sites according to a study by the Association of Online Publishers (AOP) Ireland. Results also showed that respondents are almost twice as likely to believe that advertising...
Wikileaks chief announces new TV show
Julian Assange is to present a new TV show called “The World Tomorrow”, where he will interview politicians, revolutionaries, intellectuals, and artists. The first episode of the show will be aired on RT at 11:00 London time on Tuesday 17 April 2012, and released online afterwards. “The World Tomorrow” is a series of 12, 26...
