Category Archives: Mobile Marketing

A dollar for a follower with TwitVid

Tuesday, 13 July 2010 10:43
Written by Stephen

TwitVid, the Twitter video hosting service, has launched its own video advertising network. The network is called SocialAds and it collects followers and retweets for its clients’ ad campaigns. “Traditional means of monetising video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end user [...]

Also posted in Apps | 1 Comment

A promise of quality mobile websites in minutes

Monday, 21 June 2010 12:23
Written by Stephen

Dublin-based dotMobi, a leading developer of mobile content solutions, has launched a new product aimed at SMEs – goMobi™ – and claims it can allow businesses to easily create “quality mobile websites” in minutes.

Also posted in Cloud | Leave a comment

IAB and Google partner on insights tool for advertisers

Thursday, 3 June 2010 15:19
Written by Stephen

For advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or who want to compare the role of online in the consumer journey from research to purchase, help is now at hand. The IAB Europe in partnership with Google has launched the new Consumer Commerce Barometer (CCB). The CCB [...]

Also posted in Adland, Research | 3 Comments

Nokia to open pop up store

Tuesday, 25 May 2010 09:46
Written by Stephen

Nokia will today open the Nokia Pop Up Store, the first store of its kind by a phone maker at 11 Grafton St, Dublin 2, (the former Foot Locker store beside McDonalds). Open daily (except Mondays) for eight weeks, until Saturday 10th July, the Pop Up Store will offer a free service to people who [...]

Also posted in Social Media | Leave a comment

DRG receives €500,000 investment and plans to double staff

Friday, 21 May 2010 11:45
Written by Stephen

Irish mobile services company Digital Reach Group (DRG) has completed an investment deal with Pageant Holdings to expand its sales, technology and finance teams. The €500,000 investment deal will mean 10 extra staff at DRG and a minority stake in DRG for Pageant Holdings. Pageant Holdings has interests in a number of Irish and European businesses [...]

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