+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
IAB Ireland announces next Connect
IAB Ireland has announced the details of its second IAB Connect conference. Last year the half day event attracted over 200 people from the media and marketing worlds. Connect’s focus is purely on online advertising. This year’s theme is simply: How best to maximise online ROI? Keynote speaker, Kamal Bherwani will share how PRISA, one...
Tourism Ireland’s social media campaign wins in the UK
Tourism Ireland won three awards at the 2011 DMA Awards in London recently. It won awards for its social media campaign, called “Nick and Sam’s Ireland Road Trip”, in the following categories: - Gold in the travel and holidays category; - Bronze for best use of social media; - Bronze for best integrated campaign. The...
Irish online adspend surges to €65m
Online advertising spend in Ireland has ‘bucked the recession’ and increased by 20% for the first half of 2011 (H1), compared to 2010. €65 million was spent online by Irish advertisers while spend on other media in H1 2011 has been valued by Nielsen at €443.4m down 1.5% year on year. Online adspend brings the...
How social media is changing the global ad industry
More and more advertising money is being pumped into social networks worldwide with Facebook taking the lion’s share. Money made from virtual currency and subscription services are set to grow to $15 billion next year and double that figure by 2015. Let’s look at some of the global forecasts by reputable market research firms: Gartner...
Menupages.ie gets a real taste for daily deals
Menupages.ie’s entry into the deals market is proving successful. Launched four weeks ago, it has already filled over 3,500 seats in restaurants all over Ireland. It makes sense that specialist websites would enter into the ‘daily deals’ market. The bigger deal sites like Groupon and LivingSocial have a scatter gun approach, spraying their message to...
‘We have a clear, Mobile First strategy at Google’
Google recently held an advertising summit at its European headquarters in Dublin, titled ‘Think with Google’. A keynote speaker at the event was Karim Temsamani, Google’s Vice President of Mobile. Stephen Conmy sat down with Temsamani to discuss Google’s mobile plans. Google, today, has a clear ‘mobile first’ strategy. As Karim Temsamani explains, “We develop...
Is LinkedIn backtracking on a major privacy scandal?
Until yesterday, LinkedIn users’ names and photos may have been used in third party ad campaigns without the user’s consent. We came across this post on the Steve Woodruff, Connection Agent blog that explains how to uncheck this default setting. LinkedIn had a default setting whereby users’ names and photos could be used for third...
Display ads are back – EU online ad market worth €17.7bn
There has been a remarkable revival of spend on digital display ads by European marketers. With an average growth rate of 21.3%, Display overtook Search advertising as the fastest growing online ad format in Europe. Search, which has been the catalyst of online advertising growth in recent years, increased 15.1% in the same period across...
Independent News & Media invests in social buying
A new, Irish social buying site has been launched. GrabOne.ie is is a joint venture between Independent News & Media and GrabOne/APN, Australasia. GrabOne’s motto is ‘Buy together, Save together’ and, “through the power of collective buying, consumers can benefit from between 50-90% off the usual price,” says the company. Ruairi Doyle, general manager at...
Online comparison market to become more competitive
A UK utility comparison behemoth is entering the Irish market. uSwitch, a telephony and online switching service for consumer bills, has been in business for ten years in the UK and now hopes to capitalise on the relatively underdeveloped Irish market. The Irish office will be headed up by Eoin Clarke and he had this...
Muzu signs deal with Metacafe to increase global reach
Video site Muzu.tv and video entertainment site Metacafe have signed a content deal to extend the geographic reach of music videos from the four major record labels and from thousands of independent labels. Muzu.tv’s content (85,000+ music videos) will be made available to Metacafe’s users. Currently Metacafe enjoys 10 million unique monthly users in Europe....
Some Irish digital firms want self regulation on behavioural ads
The three great pillars of the web as it stands in 2011 are Search; Social; and Behavioural Targeting. Google, Bing and Yahoo! dominate the Search world. Facebook and Twitter dominate the Social sphere and all major online publishers utilize Behavioural Targeting. However, Behavioural Targeting brings with it all kinds of concerns relating to invasion of...
