Category Archives: Online Marketing

RTÉ.ie remains Ireland’s No. 1 website

Tuesday, 20 July 2010 09:14
Written by Stephen

RTÉ.ie is Ireland’s most visited website, according to the latest ABCe results (May 2010). The latest audited figures reveal that unique browsers of RTÉ.ie have grown by 57% year-on-year, increasing from 2,581,443 to 4,052,723 unique browsers per month during the 12 months to May 2010. Page impressions have increased by 33% during the same period, [...]

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Google appoints new head of agency channel for UK and Ireland

Thursday, 1 July 2010 11:15
Written by Stephen

Google has appointed Martin Murray as head of agency channel for the UK and Ireland. In his new position, Murray will lead the Google sales team to support media, creative and digital agencies in the delivery of online marketing solutions to their clients.

Also posted in Adland, Digital Marketing | 2 Comments

Online brand advertising – proof it works

Friday, 18 June 2010 08:09
Written by Stephen

A ‘brand advertising and digital’ white paper has been published by IAB Europe. The white paper, prepared by the Brand Advertising Committee of the IAB Europe, shows that online branding and advertising continues to grow despite the recession. The white paper aims to promote the web as a vehicle for branding as well as to educate [...]

Also posted in Reports | 1 Comment

Online advertising continues to soar

Wednesday, 9 June 2010 12:56
Written by Edward

It seems the onward march of online advertising continues with gusto. A new report by IPG’s Mediabrands’ Magna Global predicts online and digital media advertising will rise by over 12% in 2010 to $61 billion. The report also suggests global online advertising will rise by approximately 11% year-on-year through until 2015 when the sector will [...]

Also posted in Digital Marketing | 1 Comment

Europe’s online ad market continues to grow in recession

Wednesday, 2 June 2010 12:30
Written by Stephen

The Interactive Advertising Bureau (IAB) Europe has just released its annual advertising spend survey for the year ending December 2009. The research covers 23 markets ranging from the mature markets of the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia are included in the report [...]

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