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Google adds Boost as Tags are binned
Last year Google introduced the ‘tag’, a little yellow marker that allowed businesses to rent for a flat fee each month to highlight themselves on Google Maps. Google has just announced that it is dropping the tag. While tens of thousands of businesses used [and paid for] the tags, Google said it was just a...
Facebook’s ‘guide’ for ad creatives
IAB Ireland and PwC recently valued the Irish online advertising market at €110m up from €97m in 2009. This shows a year-on-year growth rate of 13.5%. Display spend grew from 26.6% in 2009 to 31% in 2010. At the launch of the figures, the question was asked – does the rise in display ad figure...
Irish online ad spend worth €110m
IAB Ireland and PwC have valued the Irish online advertising market at €110m up from €97m in 2009. This shows a year-on-year growth rate of 13.5%. All the online advertising formats studied saw increases. Display spend, grew from 26.6% in 2009 to 31% in 2010 while classified ads and paid-search ads now represent 25% and...
Les Travel D’Or for Discoverireland.com
Tourism Ireland won the top prize for ‘Best Tourist Board Website’ at the French hospitality industry’s ‘Les Travel D’Or’ awards. Some 40,000 internet users from around France took part in this year’s voting, as well as a panel of media and web experts. France is the fourth-largest tourist market for the island of Ireland, delivering...
The Irish digital consumer
Cybercom, sponsors of The Sunday Business Post Digital Media & Marketing Summit on Wed 30th March in Croke Park, put together this handy infographic. It’s a good summary of how Irish consumers now use digital media. We are ‘hooked’ on social media it appears. Always on, always connected.
SEO and PR solution for Irish tech exporters
A new digital marketing service for technology and business-to-business (B2B) exporters has been launched. Simpson Financial & Technology PR and search engine optimisation (SEO) specialist New Century Media can provide an international digital marketing service for exporters covering online PR and SEO. “Over 90% of B2B buyers search online first. The fact is that international...
Facebook looks to muscle in on Groupon
If you build a successful business, online or off-line, it probably won’t be long before Facebook sees an opportunity for itself. The social network’s latest copycat is a Groupon-like discount service within the online deals market. The service will start trialing in San Francisco, San Diego, Dallas, Atlanta, and Austin, Texas. It will form part...
Lynx’s latest campaign debuts on Facebook
To mark the launch of its first scent of 2011 Lynx has teamed up with Rupert Sanders, creator of X Box’s Halo 3 Believe to create a seven minute short film called ‘The Fall’. This being a Lynx ad, it naturally features some scantily clad ‘angels’. Interestingly its debut was on Facebook before it hit...
Try this for size on Facebook
As soon as we start writing about Facebook’s potential as a marketplace we hear news that Europe’s first fully integrated Facebook store has opened. ASOS (the UK’s largest independent online fashion retailer) used the Usablenet platform to extend its website’s e-commerce functionality to its Facebook page. ASOS users can now view, share and like items...
Facebook begins to nibble at Google’s toes
Why bother re-inventing the wheel? When it comes to making money online, it seems Facebook is simply taking a fat leaf out of Google’s big ad book. Latest figures from the US say Facebook booked $1.86 billion in advertising in 2010. The estimates from eMarketer reveal the $1.86 billion was an 86% increase over the...
Scott Seaborn announced for IAB conference
IAB Ireland’s inaugural conference, IAB Connect, is taking place on Thursday February 17th at Chartered Accountant’s House Pearse Street, Dublin. Scott Seaborn (left), head of mobile at the Ogilvy Group is the latest confirmed speaker. Seaborn created Ogilvy’s mobile division and leads its operation across the 12 Ogilvy Group agencies. His work has won 17...
Easy street MAPS
Mediastreet.ie, “The online version of the popular MAPS directory” is up and running. Cormac McAlinden, managing director, Media Street says the site is a live version of the printed MAPS directory which is on the go now for 23 years. Design and build is by digital agency ICan. The site allows media-related companies and professionals to...
