+353 (1) 443 4041 
Subscribe to RSS
Twitter
Facebook
Big web spenders
It’s that time of the year again, the annual online Christmas spend estimates from credit card company Visa. This year Irish consumers are predicted to spend a total of €356 million online on gifts in the run up to Christmas with an average spend of €172 per shopper. More than 9 out of 10 Irish...
Irish SMEs still slow to develop e-commerce sites
Irish SMEs are still lagging behind when it comes to making money from the web. Only 66% of Irish businesses had any kind of website in 2009, compared with 40% in 2000. Of those 66%, only 21% had e-commerce functionality on their site, a level that has grown by a marginal 3% since 2000. The...
Doro enters Irish market with new ad campaign
Doro has revealed its first TV advertising campaign in Ireland for its easy-to-use mobile phones (sold through Vodafone). The new campaign will air in prime daytime slots on TV3. The objective is to build brand awareness specifically across the Irish senior audience. Viewers will be driven to a micro site at www.doro.ie/easy. The advert is...
Online ad spend in Ireland continues to surge
Despite the deep recession and the economic uncertainty frightening advertisers and consumers alike, Irish marketers invested €53.9 million in online ads in the first half (H1) of 2010. This is a jump of 12.3% on last year’s figure for the same period (€48m). All online ad formats saw spend increases and advertising on social media...
John Concannon is Marketer of the Year 2010
Well done to John Concannon, director of market development at Fáilte Ireland, who won Marketer of the Year 2010. Award sponsor Sandra Lawler, managing director, Alternatives, said, “Marketing in 2010 has never been more challenging. However, the task is made easier with talent like John offering an example of what’s possible with a clearly thought through...
Ad-supported web services deliver €100 billion in value to consumers in 2010
A new report commissioned by IAB Europe has valued the advertising-supported services that web users currently receive [for free] at €100 billion. The findings were presented exclusively to an audience of senior IAB Europe members at a round table event in Brussels on Friday September 17th. The value of free web services to consumers is...
New online campaign for Audi A1
A new ad campaign for the launch of the Audi A1 is being rolled out across all media but particularly online channels in Ireland. The campaign is by Agency.com (CawleyNea-TBWA), Dublin and is called www.thea1chase.ie. People are invited to register for the chase via a personalised video. “The chase then begins in earnest on 22/09/10,...
Advertisers can use third party trademarks in their Google ad text
Google has announced it will allow Irish, UK and Canadian advertisers to use trademarks within their ad text. “These advertisers include resellers, sellers of component, replacement or compatible parts corresponding to the trademark and informational sites,” says Google. Last year Google changed its trademark policy in the U.S. to allow advertisers to use third party...
RTÉ.ie remains Ireland’s No. 1 website
RTÉ.ie is Ireland’s most visited website, according to the latest ABCe results (May 2010). The latest audited figures reveal that unique browsers of RTÉ.ie have grown by 57% year-on-year, increasing from 2,581,443 to 4,052,723 unique browsers per month during the 12 months to May 2010. Page impressions have increased by 33% during the same period,...
