Category Archives: Online Marketing

Display ads work better in Europe than in the US

Monday, 15 March 2010 10:30
Written by Stephen
Online display ads are more effective in the EU than in the US, says new research by comScore. ‘How Online Advertising Works: Whither the Click in Europe’ is the title of the new study that found web users in the EU are 72% more likely to visit an advertised site, having being exposed to display [...]
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Another deal done for the IAB Ireland

Friday, 12 March 2010 13:09
Written by Stephen
DoneDeal.ie, the largest Irish classified ads site is the latest member of IAB Ireland (Interactive Advertising Bureau Ireland.) 
The goal of the IAB is to promote the use of digital advertising in Ireland. IAB Ireland’s founding (and funding) nine partners are: Crimtan, Daft Media, Eircom, Google, Microsoft Advertising, RTE, The Irish Times, Trader Media Group and [...]
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Web projects fail due to poor planning

Wednesday, 3 March 2010 11:37
Written by Digital Times
The latest ‘state of the net’ study from online consultancy Amas hits desks this week. One of the key findings of the report is that businesses and government bodies under-specify their web projects and digital campaigns and lose money as a result. The reasons for this include an absence of detailed planning and a lack of [...]
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Electric Media now largest Irish digital sales house

Thursday, 25 February 2010 14:53
Written by Digital Times
The Irish digital advertising industry’s largest consolidation to date has occurred. Electric Media has acquired the assets of Sales Online. Electric Media, owned by Dermot Hanrahan, purchased Sales Online (for an undisclosed sum) from Simon Ferguson. Electric Media handles the ad sales for such premium sites as entertainment.ie, myhome.ie and irishtimes.com and will now sell for Sales [...]
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Privacy is dead, long live privacy

Wednesday, 24 February 2010 14:10
Written by Digital Times
One of the biggest debates surrounding the advancements of the digital age concerns the privacy of individuals. Some argue that privacy is no longer an issue for people with social media accounts – if you’re on social media you can’t expect privacy. As someone put it recently: “If Andy Warhol was alive today he’d say [...]
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